You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing GfK.
ANA has found 152 results for you, in 264 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The German example

The number of programme providers and of consumers’ access to programmes increased truly dynamic over recent years. Particularly in a European key market such as Germany, this also has major consequences for TV audience research since a high...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Robert Nicklas
Company: GfK
June 15, 1996
×

Citation

Nicklas, R. (1996a, June 15). The German example. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-german-example


Research papers

Media mix

The paper will briefly present the electronic testmarket GfK-BehaviorScan. Two cases will show, how print advertising and TV advertising integrated in a media mix and enbedded in a complex marketing mix scenario, supported the market success of both...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Christine Graf
Company: GfK
November 1, 1995
×

Citation

Graf, C. (1995a, November 01). Media mix. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-mix


Research papers

Hopelessly devoted?

In this paper a new method of data analysis is presented for gaining insight into the degree of dedication among radio listeners to the various radio stations in the Netherlands. Radio data collected in the Continuous Radio Audience Survey 1 during...

Catalogue: Radio Research Symposium 1995
Authors: Henk Van Zurksum, Suzan Ekelenkamp
Company: GfK
July 1, 1995
×

Citation

Van Zurksum and Ekelenkamp (1995a, July 01). Hopelessly devoted?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hopelessly-devoted-


Research papers

Sport sponsorship in isolation versus its integration into classical advertising

The following paper - focussing mainly on Germany - aims to provide some insight and a better understanding about the effectiveness of sport sponsorships. Firstly, an outline about the status of the German sponsorship market is given in order to show...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Gabi Koschler, Jurgen Merz
Company: GfK
June 15, 1995
×

Citation

Koschler and Merz (1995a, June 15). Sport sponsorship in isolation versus its integration into classical advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sport-sponsorship-in-isolation-versus-its-integration-into-classical-advertising


Research papers

Consumers’ attitude towards instructions

This paper will mainly show the actual interest patients feel towards the instructions but also the difficulties they face in trying to understand them accurately and will suggest ways to eliminate these problems. At the suggestion of the Austrian...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Author: Lisl Putschi
Company: GfK
June 1, 1995
×

Citation

Putschi, L. (1995a, June 01). Consumers’ attitude towards instructions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumers-attitude-towards-instructions


Research papers

The culture of the jars, some peculiarities of the Bulgarian society and market during the transition to market economy

As a result of the combination of the "Culture of the Jars" and the mechanism of transferring of state funds to the private sector there were: - impossible food prices, but the people feed themselves - solvent demand in goods for long-term use -...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Kolio Kolev
Company: GfK
April 1, 1995
×

Citation

Kolev, K. (1995a, April 01). The culture of the jars, some peculiarities of the Bulgarian society and market during the transition to market economy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-culture-of-the-jars-some-peculiarities-of-the-bulgarian-society-and-market-during-the-transition-to-market-economy


Research papers

Consumer patriotism in Central and Eastern Europe

We have focused our attention in this study on the situation with daily commodities. Food, beverages and chemical products are bought most frequently, hence it is well possible to examine consumer preferences with regard to international versus local...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Peter Damisch
Company: GfK
April 1, 1995
×

Citation

Damisch, P. (1995a, April 01). Consumer patriotism in Central and Eastern Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-patriotism-in-central-and-eastern-europe


Research papers

Changing data collection methods means different kind of data

Information technology has improved to such an extent that computer assistance is now possible for telephone interviews (CATI) as well as for personal interviews (CAPI). Data quality is increased by using the computer because sequential effects are...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Author: Gerd Meier
Company: GfK
January 1, 1995
×

Citation

Meier, G. (1995a, January 01). Changing data collection methods means different kind of data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changing-data-collection-methods-means-different-kind-of-data


Research papers

Phone text, a form of interactive television

The old medium Videotext, connected by computers to a voice response telephone system, can transfer videotext into interactive television. This new medium is used for several purposes. One of them is to use interactive videotext for media research....

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Author: Leendert van Meerem
Company: GfK
June 15, 1994
×

Citation

van Meerem, L. (1994a, June 15). Phone text, a form of interactive television. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/phone-text-a-form-of-interactive-television