Abstract:

We have focused our attention in this study on the situation with daily commodities. Food, beverages and chemical products are bought most frequently, hence it is well possible to examine consumer preferences with regard to international versus local brands of goods on the basis of these articles. For all analyses, we had data from GfK-Household panels in Hungary, the Czech Republic, Slovakia and Poland over a period of twenty-four months at our disposal. Panel data does not reflect opinions and attitudes, but rather describes actual purchase behavior.