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Research papers

Cultural differences in consumer decision making

This paper seeks to determine whether research methods developed within a Western conceptual framework can be applied to understanding decision-making among Asian consumers.The authors focus on two methods with theoretical foundations in consumer...

Catalogue: Asia Pacific 2005
Authors: David G. Bakken, Vincent G. Breglio
Company: Harris Interactive (Europe)
March 13, 2005
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Citation

Bakken and Breglio (2005a, March 13). Cultural differences in consumer decision making. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/cultural-differences-in-consumer-decision-making


Research papers

The Bayesian revolution in marketing research

This paper describes the paradigm shift that has been occurring in the statistical analysis of marketing data over the past 10 years. The new paradigm reflects a perspective on probability that was first proposed in the 18th century by Thomas Bayes,...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: David G. Bakken
Company: Harris Interactive (Europe)
February 27, 2005
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Citation

Bakken, D. G. (2005a, February 27). The Bayesian revolution in marketing research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-bayesian-revolution-in-marketing-research


Research papers

Creating customer knowledge

Consumer insights do not arise from better data or information alone. Customer knowledge creation requires three important elements: a 'behavioral model' or theory of consumer behavior; continual fact-gathering; and revision of the theory as new...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: David G. Bakken, Michael A. Lotti
Company: Harris Interactive (Europe)
April 18, 2004
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Citation

Bakken and Lotti (2004a, April 18). Creating customer knowledge. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/creating-customer-knowledge


Research papers

New Internet-driven choice modeling capabilities for global market research

This paper describes new choice-modeling capabilities that are enabled by Internet interviewing. Choice models implemented by means of "choice-based conjoint" trade-off exercises can now incorporate dynamic elements, such as customization of choice...

Catalogue: ESOMAR Technovate Conference 2003
Authors: David G. Bakken, James N. Nagel
Company: Harris Interactive (Europe)
January 26, 2003
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Citation

Bakken and Nagel (2003a, January 26). New Internet-driven choice modeling capabilities for global market research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-internet-driven-choice-modeling-capabilities-for-global-market-research


Research papers

Design your own vehicle

This paper describes the application of a new method of assessing individual customer preferences in conjunction with choice-based conjoint analysis. While individual differences in preference can be estimated from choice data, this method captures...

Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: James H. Christian, David G. Bakken
Company: Harris Interactive (Europe)
March 4, 2002
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Citation

Christian and Bakken (2002a, March 04). Design your own vehicle . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/design-your-own-vehicle-