You searched for: "" but we corrected it to "*"
Did you mean to search for ""? Click here to show those results.
The results has been filter on Tags containing Market Competition.
ANA has found 163 results for you, in
239 ms.
Currently showing results 19 to 27.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Beneath the surface
Two questions periodically arise in our industry: how do brands really grow and why don't the best always win? Every time our industry thinks that we have the answers nailed down, someone comes along and undermines the collective consensus. We are...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Kyle Findlay, Constantin Michael, Jan Hofmeyr
Company: KANTAR TNS Malaysia
September 13, 2012
Research papers
Ode to the unsung hero - Navigating the turbulent waters of research
This presentation provides a sneak peek into the multi-million research practice that aims to take one of the world's most-valued brands to lead its markets. It depicts how Coca-Cola has engineered a solution to one of research's oldest problems: how...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Javier Quinones, Veronica Moreno, Patricio Pagani
Companies: Infotools, The Coca-Cola Company
September 13, 2012
Videos
A fresh round of drinks
The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This presentation demonstrates the merits of using the natural human...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Yvan Goupil, Jonathan Gable
June 15, 2012
Research papers
A fresh round of drinks
The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This paper demonstrates the merits of using the natural human powers of...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Jonathan Gable, Yvan Goupil
March 26, 2012
Research papers
A fresh look at our eyes
Innovation in the competitive mascara market dates from the 1950s. To go beyond incremental innovation and redefine category boundaries, InProcess capitalized on its anthropocentric approach and its methods in complexity management to provide LVMH...
Catalogue: Congress 2011: Impact
Authors: Germaine Gazano, Christophe Rebours
September 18, 2011
Research papers
Go deeper. Get closer. Be braver.
We live in a world of constant change. Research has often struggled to embrace change and is under increasing threat from new forms of competition. Rapid innovation is the cure, but it is difficult. This presentation suggests that the difficulty is...
Catalogue: Innovate 2010: Innovation Detonation
Author: Richard Owen
Company: Hall & Partners
November 16, 2010
Research papers
