A fresh look at our eyes

Date of publication: September 18, 2011


Innovation in the competitive mascara market dates from the 1950s. To go beyond incremental innovation and redefine category boundaries, InProcess capitalized on its anthropocentric approach and its methods in complexity management to provide LVMH Research with a fresh look at the eye. Using a case-study of eye make-up innovation for Dior, this presentation explains the key components of a user-centric approach which skillfully blends research and design. Let's open our eyes to innovation!

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