Resources Library by ANA

Values in East and West

This paper explores differences and similarities in a few basic value orientations in Eastern and Western European countries. Since knowledge about Eastern European countries is scarce or even lacking, no clear hypotheses with respect to these...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Loek Halraan

April 1, 1995

The influence of information and a new mental model of adaptation

In focusing on the need for a new mental model, we cite two issues of central concern to transnational business firms. These two issues are 1) recognizing the influence of national culture on the normal life of customers and the ways culture affects...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Jeanne Binstock van Rij

September 1, 1994

Effective quality

The BBC World Service has been developing a series of performance indicators which permit its activities to be assessed, particularly in comparison with its major competitors in the international radio broadcasting arena. Some of these address...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Allen Cooper, Graham Mytton, Peter Stratton

Company: British Broadcasting Corporation (BBC)

May 1, 1994

Selling beyond belief

Personal belief systems supported by social and community norms challenge the success of social campaigns to change traditional attitudes and behaviors, especially when the campaigns attempt to transport the values of developed countries to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Authors: Mohamed Wafai, Jehan El-Tigi

January 1, 1994

Economic transition

Understanding transitions in the Russian economy was examined from two different perspectives: 1. the perceptions and attitudes of the people towards that transition and 2. the nature of the values and self perceptions of those people that allow one...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Elena I. Bashkirova, Darrel Edwards

Company: ROMIR

June 15, 1993

The systemic approach to publicity evaluation (Spanish)

Advertisements constitute a powerful means of communicating and establishing cultural values throughout all of society. The receivers of these messages respond to them in terms of their vital situation as subjects and as members of social groups ....

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Marta Vaccarini, Ana Amuchastegui

September 1, 1992

The systemic approach to publicity evaluation

Advertisements constitute a powerful means of communicating and establishing cultural values throughout all of society. The receivers of these messages respond to them in terms of their vital situation as subjects and as members of social groups ....

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Ana Amuchastegui, Marta Vaccarini

September 1, 1992

Global growth of US values among youth

Michael Porter suggests that a nation's firms are often international leaders in industries that are related to the nation's national passions. A firm developing product for demanding and sophisticated consumers in the home market gets an earlier...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Jeanne Binstock van Rij

June 15, 1992

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French)

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques Paitra

June 15, 1991