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Research papers

The influence of information and a new mental model of adaptation

In focusing on the need for a new mental model, we cite two issues of central concern to transnational business firms. These two issues are 1) recognizing the influence of national culture on the normal life of customers and the ways culture affects...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Jeanne Binstock van Rij
September 1, 1994
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Citation

van Rij, J. B. (1994a, September 01). The influence of information and a new mental model of adaptation. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-influence-of-information-and-a-new-mental-model-of-adaptation


Research papers

Mapping cultural values for global marketing and advertising

This paper presents evidence that consumer behaviour varies with cultural patterns and that this variance is stable over time and will become increasingly manifest. Consumption behaviour, decision making, media behaviour and advertising behaviour are...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Marieke de Mooij
September 1, 1999
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Citation

de Mooij, M. (1999a, September 01). Mapping cultural values for global marketing and advertising . ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/mapping-cultural-values-for-global-marketing-and-advertising-


Research papers

Opinion formation and value judgements of Turkish University students

Choice of topics closely related to urgent, rather non-political problems. Opinion research confined until recently to students of various levels, including university. Selected research projects carried out: Impact of the mechanisation of Turkish...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Nermin Abadan
June 15, 1963
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Citation

Abadan, N. (1963a, June 15). Opinion formation and value judgements of Turkish University students. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/opinion-formation-and-value-judgements-of-turkish-university-students


Research papers

Building up and putting into use a cultural patterns monitor in the Lebanon

Conducting research in the Arab World faces difficulties and obstacles. Sometimes they are close to those encountered by the practice of research in the Western World. Some other times they are of a quite different nature. This is why adapting and...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Joseph Khoury, Ketty Barrett
June 15, 1987
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Citation

Khoury and Barrett (1987a, June 15). Building up and putting into use a cultural patterns monitor in the Lebanon. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/building-up-and-putting-into-use-a-cultural-patterns-monitor-in-the-lebanon


Research papers

The Arab as researcher

In this paper I identify three factors that I believe are responsible for the past lack of quality in much of the research in the Arabian peninsula. Of the three factors I propose that the differences between the value systems of the Middle East and...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Mary Goodyear
June 15, 1987
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Citation

Goodyear, M. (1987a, June 15). The Arab as researcher. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-arab-as-researcher


Research papers

The cultural dimension and qualitative research

This paper attempts to posit a general theory of cultural differences and their implications to you as the international qualitative research practitioner. The model developed should, we believe, be used as a thought-provoker at the earliest stages...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Chris Robinson, Jenny So
June 15, 1990
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Citation

Robinson and So (1990a, June 15). The cultural dimension and qualitative research. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-cultural-dimension-and-qualitative-research


Research papers

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French)

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Paitra
June 15, 1991
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Citation

Paitra, J. (1991a, June 15). Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French). ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/changes-in-marketing-social-policy-and-management-to-achieve-the-europeanisation-of-business-in-the-1990-s-french-


Research papers

Global growth of US values among youth

Michael Porter suggests that a nation's firms are often international leaders in industries that are related to the nation's national passions. A firm developing product for demanding and sophisticated consumers in the home market gets an earlier...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Jeanne Binstock van Rij
June 15, 1992
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Citation

van Rij, J. B. (1992a, June 15). Global growth of US values among youth. ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/global-growth-of-us-values-among-youth


Research papers

The systemic approach to publicity evaluation (Spanish)

Advertisements constitute a powerful means of communicating and establishing cultural values throughout all of society. The receivers of these messages respond to them in terms of their vital situation as subjects and as members of social groups ....

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Marta Vaccarini, Ana Amuchastegui
September 1, 1992
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Citation

Vaccarini and Amuchastegui (1992a, September 01). The systemic approach to publicity evaluation (Spanish). ANA - ESOMAR. Retrieved February 06, 2023, from


https://ana.esomar.org/documents/the-systemic-approach-to-publicity-evaluation-spanish-