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Research papers

Analysis of magazine accumulative audience

The purpose of this paper is to present a computation method suggested to us by the analysis of the Politz findings. It seems that this method leads to an acceptable estimation of the accumulative audience reached by n issues of a magazine, knowing...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Jean Michel Agostini
June 15, 1961
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Citation

Agostini, J. M. (1961a, June 15). Analysis of magazine accumulative audience. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/analysis-of-magazine-accumulative-audience


Research papers

Analysis of magazine accumulative audience (French)

The purpose of this paper is to present a computation method suggested to us by the analysis of the Politz findings. It seems that this method leads to an acceptable estimation of the accumulative audience reached by n issues of a magazine, knowing...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Jean Michel Agostini
June 15, 1961
×

Citation

Agostini, J. M. (1961a, June 15). Analysis of magazine accumulative audience (French). ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/analysis-of-magazine-accumulative-audience-french-