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Analysis of magazine accumulative audience (French)

Date of publication: June 15, 1961

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Jean Michel Agostini

Abstract:

The purpose of this paper is to present a computation method suggested to us by the analysis of the Politz findings. It seems that this method leads to an acceptable estimation of the accumulative audience reached by n issues of a magazine, knowing only the accumulative audience reached by two issues. This information can be easily provided by a fairly simple survey.

Jean Michel Agostini

Author

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Citation

Agostini, J. M. (1961a, June 15). Analysis of magazine accumulative audience (French). ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/analysis-of-magazine-accumulative-audience-french-