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Analysis of magazine accumulative audience (French)

Date of publication: June 15, 1961

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Jean Michel Agostini

Abstract:

The purpose of this paper is to present a computation method suggested to us by the analysis of the Politz findings. It seems that this method leads to an acceptable estimation of the accumulative audience reached by n issues of a magazine, knowing only the accumulative audience reached by two issues. This information can be easily provided by a fairly simple survey.

Jean Michel Agostini

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Research Papers

Analysis of magazine accumulative audience

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Jean Michel Agostini

 

June 15, 1961

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Citation

Agostini, J. M. (1961a, June 15). Analysis of magazine accumulative audience. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/analysis-of-magazine-accumulative-audience


Research Papers

The new French magazine survey

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Jean-Louis Marx

 

June 15, 1994

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Citation

Marx, J. (1994a, June 15). The new French magazine survey. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-new-french-magazine-survey


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The French experience

Catalogue: WM3 2009: Change Is In The Air...

Author: Laurent Battais

Company: Mediametrie

May 7, 2009

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Citation

Battais, L. (2009a, May 07). The French experience. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-french-experience


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Citation

Agostini, J. M. (1961a, June 15). Analysis of magazine accumulative audience (French). ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-french-experience