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Analysis of magazine accumulative audience

Date of publication: June 15, 1961

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Jean Michel Agostini

Abstract:

The purpose of this paper is to present a computation method suggested to us by the analysis of the Politz findings. It seems that this method leads to an acceptable estimation of the accumulative audience reached by n issues of a magazine, knowing only the accumulative audience reached by two issues. This information can be easily provided by a fairly simple survey.

Jean Michel Agostini

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Research Papers

Analysis of magazine accumulative audience (French)

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Jean Michel Agostini

 

June 15, 1961

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Citation

Agostini, J. M. (1961a, June 15). Analysis of magazine accumulative audience (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/analysis-of-magazine-accumulative-audience-french-


Research Papers

Electronic measurement of magazine reading

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Jay Mattlin

 

June 13, 2002

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Citation

Mattlin, J. (2002a, June 13). Electronic measurement of magazine reading. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/electronic-measurement-of-magazine-reading


Research Papers

Reader magazine relationship and advertising effectiveness

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Dieter Müller-Veeh

 

March 1, 1976

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Citation

Müller-Veeh, D. (1976a, March 01). Reader magazine relationship and advertising effectiveness. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/reader-magazine-relationship-and-advertising-effectiveness


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Citation

Agostini, J. M. (1961a, June 15). Analysis of magazine accumulative audience. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/reader-magazine-relationship-and-advertising-effectiveness