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Research papers

Compatibility between decentralisation and cohesion

In designing, implementing, developing and maintaining the organisation of a multinational computer services company, one must first of all respect the constraints linked to service. In its development, as well as in its management, GSI has preserved...

Catalogue: Seminar 1990: Countdown to 1992
Author: Jean Luis Brousse
June 15, 1990

Research papers

Services are men affairs marketing through

Let us just think about the specificity of services : how to manage, and how to implement a much more efficient marketing and strategy for a service company.

Catalogue: Seminar 1987: Strategies For Service Management
Author: Jean Luis Brousse
June 15, 1987

Research papers

Some remarks about choice analysis (French)

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jean Luis Brousse
August 1, 1975

Research papers

Some remarks about choice analysis

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jean Luis Brousse
August 1, 1975

Research papers

A global study of criteria used in media knowledge

As a complement of the French analysis about the audience of the Media, two complementary phases have been carried out in 1971 and in 1972, being added to the third one - concerning Radio-Television -, telling about the centres of interest appealing...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Jean Luis Brousse, A. Biecheler
September 1, 1974

Research papers

A global study of criteria used in media knowledge (French)

As a complement of the French analysis about the audience of the Media, two complementary phases have been carried out in 1971 and in 1972, being added to the third one - concerning Radio-Television -, telling about the centres of interest appealing...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: A. Biecheler, Jean Luis Brousse
September 1, 1974

Research papers

The relationship between the collection of information and computerized methods (French)

Marketing Research, through its aim and furthermore by its methodology, has acquired a reputation which is incontestable. The complexity of the problems which must be solved and the evolution, on the one hand, of psycho-sociological science, and, on...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean Luis Brousse
October 1, 1973

Research papers

The relationship between the collection of information and computerized methods

Marketing Research, through its aim and furthermore by its methodology, has acquired a reputation which is incontestable. The complexity of the problems which must be solved and the evolution, on the one hand, of psycho-sociological science, and, on...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean Luis Brousse
October 1, 1973

Research papers

Concerning the increasing quantity of data supplied for a market survey

This document describes a new method of selecting variables based on the data theory. It appears, indeed, that every day we are faced with prolific data some of which, individually, or in combinations, could be ignored without detriment to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Jean Paul Aimetti, Jean Luis Brousse
June 15, 1972