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Services are men affairs marketing through

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Strategies For Service Management

Author: Jean Luis Brousse

Abstract:

Let us just think about the specificity of services : how to manage, and how to implement a much more efficient marketing and strategy for a service company.

Jean Luis Brousse

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Research Papers

Marketing financial services to the 'unbanked'

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Mervyn Flack

Company: Harris Interactive (Europe)

August 1, 1975

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Citation

Flack, M. (1975a, August 01). Marketing financial services to the 'unbanked'. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/marketing-financial-services-to-the-unbanked-


Research Papers

Are consumers changing Australian business practices?

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: David T. Bottomley

 

September 1, 1972

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Citation

Bottomley, D. T. (1972a, September 01). Are consumers changing Australian business practices?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/are-consumers-changing-australian-business-practices-


Research Papers

Misunderstandings between advertising research men and creative men

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Authors: Gunther Komp, Heinz Alpers, Paul Howard Berent

 

June 15, 1965

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Komp, Alpers and Berent (1965a, June 15). Misunderstandings between advertising research men and creative men. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/misunderstandings-between-advertising-research-men-and-creative-men


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Brousse, J. . (1987a, June 15). Services are men affairs marketing through. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/misunderstandings-between-advertising-research-men-and-creative-men