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Services are men affairs marketing through

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Strategies For Service Management

Author: Jean Luis Brousse

Abstract:

Let us just think about the specificity of services : how to manage, and how to implement a much more efficient marketing and strategy for a service company.

Jean Luis Brousse

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Research Papers

Marketing financial services to the 'unbanked'

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Mervyn Flack

Company: Harris Interactive (Europe)

August 1, 1975

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Citation

Flack, M. (1975a, August 01). Marketing financial services to the 'unbanked'. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/marketing-financial-services-to-the-unbanked-


Research Papers

Selling advice instead of services

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment

Author: Pol Schevernels

 

June 15, 1979

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Citation

Schevernels, P. (1979a, June 15). Selling advice instead of services. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/selling-advice-instead-of-services


Research Papers

Marketing research for financial services

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: Robert M. Worcester, Roger J. Stubbs

 

February 1, 1975

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Citation

Worcester and Stubbs (1975a, February 01). Marketing research for financial services. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/marketing-research-for-financial-services


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Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Brousse, J. . (1987a, June 15). Services are men affairs marketing through. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/marketing-research-for-financial-services