Abstract:
Let us just think about the specificity of services : how to manage, and how to implement a much more efficient marketing and strategy for a service company.
This could also be of interest:
Research Papers
Marketing financial services to the 'unbanked'
Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Mervyn Flack
Company: Harris Interactive (Europe)
August 1, 1975
Research Papers
Selling advice instead of services
Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Pol Schevernels
 
June 15, 1979
Research Papers
Marketing research for financial services
Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: Robert M. Worcester, Roger J. Stubbs
 
February 1, 1975
