You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing AMA/ESOMAR Conference 1981: From Advertising To Communication Research.
ANA has found 23 results for you, in 145 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Communication or persuasion?

Advertising hasn't a purely informative role. I think we have to accept that in many fields its persuasive role is important - particularly in advertising on social issues. At the same time the real value of advertising lies within the concept of...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Julia Ann Burdus
June 15, 1981
×

Citation

Burdus, J. (1981a, June 15). Communication or persuasion?. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/communication-or-persuasion-


Research papers

One model of advertising and communications research with applications for all

This paper describes a model of consumer behavior using a combination of evoked brand sets and multi-attribute techniques that not only predict how considers make their decisions, but provide data that can be used by corporate decision makers.

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Harry E. Heller
June 15, 1981
×

Citation

Heller, H. (1981a, June 15). One model of advertising and communications research with applications for all. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/one-model-of-advertising-and-communications-research-with-applications-for-all


Research papers

Advertising, promotions and direct marketing

The paper begins with an analysis of the spectacular development of the direct marketing Europe and the United States, followed by an examination of the causes of this development. The second part of the paper stresses the crucial importance of...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Sylvère Piquet
June 15, 1981
×

Citation

Piquet, S. (1981a, June 15). Advertising, promotions and direct marketing. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/advertising-promotions-and-direct-marketing


Research papers

Neighbour and worker attitudes toward chemical industry issues

This paper sets forth the results of a recent study of public, neighbour and worker attitudes toward chemical companies in general, and toward chemicals and cancer risk in particular. Some of the results of that study are summarised in this paper. In...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: René Zentner
Company: Shell Global
June 15, 1981
×

Citation

Zentner , R. (1981a, June 15). Neighbour and worker attitudes toward chemical industry issues. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/neighbour-and-worker-attitudes-toward-chemical-industry-issues


Research papers

Internal communications within Dunlop

The paper reports on the findings of a survey undertaken among a UK based sample of Dunlop employees with a view to evaluating internal communications within the company. The specific objectives of the survey were to discover: 1) Attitudes towards...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Kingston P. Pratt
June 15, 1981
×

Citation

Pratt, K. P. (1981a, June 15). Internal communications within Dunlop. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/internal-communications-within-dunlop