Back

One model of advertising and communications research with applications for all

Date of publication: June 15, 1981

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Harry E. Heller

Abstract:

This paper describes a model of consumer behavior using a combination of evoked brand sets and multi-attribute techniques that not only predict how considers make their decisions, but provide data that can be used by corporate decision makers.

Harry E. Heller

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

All for one and one for all

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Nicole Hanisch, Jens Lönneker

Company: Rheingold GmbH & Co. KG

November 13, 2011

×

Citation

Hanisch and Lönneker (2011a, November 13). All for one and one for all. ANA - ESOMAR. Retrieved April 11, 2026, from


https://ana.esomar.org/documents/all-for-one-and-one-for-all


Research Papers

One size fit all

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Chuck E. Young

 

September 23, 2001

×

Citation

Young, C. E. (2001a, September 23). One size fit all. ANA - ESOMAR. Retrieved April 11, 2026, from


https://ana.esomar.org/documents/one-size-fit-all


Research Papers

A simulation model for the development and control of products their packaging and advertising

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Author: W. A. K. Frost

 

June 15, 1971

×

Citation

Frost, W. A. (1971a, June 15). A simulation model for the development and control of products their packaging and advertising. ANA - ESOMAR. Retrieved April 11, 2026, from


https://ana.esomar.org/documents/a-simulation-model-for-the-development-and-control-of-products-their-packaging-and-advertising


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Heller, H. (1981a, June 15). One model of advertising and communications research with applications for all. ANA - ESOMAR. Retrieved April 11, 2026, from


https://ana.esomar.org/documents/a-simulation-model-for-the-development-and-control-of-products-their-packaging-and-advertising