Abstract:

The paper reports on the findings of a survey undertaken among a UK based sample of Dunlop employees with a view to evaluating internal communications within the company. The specific objectives of the survey were to discover: 1) Attitudes towards internal communications in general; 2) Actual and preferred sources of information about the company; 3) Subjects on which employees would like more information; 4) Readership and understanding of a report to employees; 5) Knowledge of Dunlop profits; 6) Readership of, and attitudes towards the house newspaper "Dunlop News". The survey revealed that employees were dissatisfied with the amount of information they received which was also felt to lack credibility. The paper reports on the conclusions reached from the survey and the action taken to remedy the weakness identified.