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Research reports

Qualitative research on 'value for money' advertising

The research objectives were: 1. To explore in a modest qualitative study, theattitudes of householders to the perceived priceand value for money of electricity in the currentsituation. 2. To investigate in the same study,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Qualitative research on 'value for money' advertising. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-value-for-money-advertising


Research reports

Qualitative research on young people setting up home

The objectives of this research were to explore ina preliminary way the attitudes of young people settingup home, and their attitudes to fuels and appliances.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1972
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Citation

, C. (1972a, July 21). Qualitative research on young people setting up home. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-young-people-setting-up-home


Research reports

Quantitative and attitudinal research advertisement testing for Texaco Ltd.

Texaco Oil Company Ltd. plans to introduce a new marketing campaign designed to encourage consumption of Texaco petrol. An important element in the proposed campaign would be the incorporation of the slogan:' Texaco, Power for the people'. This...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Quantitative and attitudinal research advertisement testing for Texaco Ltd. . ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/quantitative-and-attitudinal-research-advertisement-testing-for-texaco-ltd-


Research reports

Further analysis of data collected from young people & children

The broad objectives of this further analysis were toexamine the effects of socio-economic class and sex onsome of the findings presented in 'Attitudes of YoungPeople towards Electricity'.About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 12, 1972
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Citation

, C. (1972a, August 12). Further analysis of data collected from young people & children. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/further-analysis-of-data-collected-from-young-people-children


Research reports

Consumer research on token-operated meters

A full research program, involving a national consumersurvey and field trials of token-operated meters are being undertaken. This document refers to the firststage of consumer research which was designed to provide a preliminary view of current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Consumer research on token-operated meters . ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/consumer-research-on-token-operated-meters-


Research reports

Consumer research into fuel payments: Appendices and tables

This report describes the results of a national survey of consumer attitudes to fuel payments and responses to the idea of token-operated meters. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Consumer research into fuel payments: Appendices and tables. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/consumer-research-into-fuel-payments-appendices-and-tables


Research reports

Research report on a census survey of filling stations prepared for Barnaby & Tard Ltd

For reasons of economy and efficiency Shell plan to streamline the network of petrol stations in the British Isles over the next ten years, reducing the number of sites by up to 50%.This operation has been successfully carried out in Germanywith...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Research report on a census survey of filling stations prepared for Barnaby & Tard Ltd. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/research-report-on-a-census-survey-of-filling-stations-prepared-for-barnaby-tard-ltd


Research reports

Attitudes of housewives towards cooking with gas and electricity

Some quick feedback on housewives' attitudes towardsusing gas and electric cookers was required by the agencyin order to provide information on reasons for the choice offuel and motives operating in the area of changing thefuel used for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1974
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Citation

, C. (1974a, February 01). Attitudes of housewives towards cooking with gas and electricity . ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/attitudes-of-housewives-towards-cooking-with-gas-and-electricity-


Research reports

Qualitative research into OFCH customer's attitudes

The total market volume for domestic central heatingoil is practically static. BP's objective to increasesales volume is therefore tantamount to seeking a gain in market share for the brand. The research program was therefore requiredto investigate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Qualitative research into OFCH customer's attitudes. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-ofch-customer-s-attitudes