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Research papers

Worldwide online measurement

The papers for this edition of Online Audience Measurement suggest that research into the performance of this new medium is beginning to present itself in a more established way. There is less discussion about possibilities and rather more focus on...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Adam Phillips
June 1, 2001
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Citation

Phillips, A. (2001a, June 01). Worldwide online measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/worldwide-online-measurement


Research papers

Gaining insight into characteristic of online audiences with a new approach

Online businesses possess high volumes of web traffic and transaction data. Often valuable data regarding visitor opinions and attitudes towards the service and the website itself are also available by means of online surveys. Additionally,...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Waldek Jaronski, Josee Bloemer, Koen Vanhoof, Geert Wets
June 1, 2001
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Citation

Jaronski, Bloemer, Vanhoof and Wets (2001a, June 01). Gaining insight into characteristic of online audiences with a new approach . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/gaining-insight-into-characteristic-of-online-audiences-with-a-new-approach-