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Research papers

Research quality

The object of this contribution is to demonstrate how the quality of market and opinion research is controlled by court decisions.

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Thomas Marcotty
August 1, 1975
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Citation

Marcotty, T. (1975a, August 01). Research quality . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/research-quality-


Research papers

The experiment near-gratis-fare (German)

To what extent can drivers of private cars be won over to local public transport by cheap fares during the rush hour! Answering this question was the main task of the experiment NEAR-GRATIS-FARE. During the course of nine months, approximately 10.000...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Dieter Franke
August 1, 1975
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Citation

Franke, D. (1975a, August 01). The experiment near-gratis-fare (German). ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-experiment-near-gratis-fare-german-


Research papers

The application of opinion polls in legal practice (German)

During the last 20 years, the application of opinion polls has become an essential component of legal practice in matters concerning the protection of industrial property. In other legal sectors, for instance civil or penal law, the application of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Dietrich Gorny
September 1, 1974
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Citation

Gorny, D. (1974a, September 01). The application of opinion polls in legal practice (German). ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-application-of-opinion-polls-in-legal-practice-german-


Research papers

Consumer attitudes toward marketing activities

The study presented here is an inventory of how the consumer experiences and evaluates modern marketing. Material presently available regarding this question consists mainly of theoretical treatises, hypothesis and, above all, opinion. Consumer...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Andreas Winkler
Company: GfK
September 1, 1974
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Citation

Winkler, A. (1974a, September 01). Consumer attitudes toward marketing activities. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-toward-marketing-activities


Research papers

The application of opinion polls in legal practice

During the last 20 years, the application of opinion polls has become an essential component of legal practice in matters concerning the protection of industrial property. In other legal sectors, for instance civil or penal law, the application of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Dietrich Gorny
September 1, 1974
×

Citation

Gorny, D. (1974a, September 01). The application of opinion polls in legal practice. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-application-of-opinion-polls-in-legal-practice


Research papers

Market-segmentation in the magazine field

Nowadays it is virtually a matter of course to plan a new product down to the last detail. What is taken for granted in other product sectors is still considered a rarity in the magazine market, although in this field, too, the abundance of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Roswitha Kohrs-Darius
June 15, 1974
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Citation

Kohrs-Darius, R. (1974a, June 15). Market-segmentation in the magazine field. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/market-segmentation-in-the-magazine-field


Research papers

The organisation of market research within manufacturing and marketing companies

This paper deals with organisational problems arising in connection with fitting market research into the general framework of a manufacturing or marketing company and further with the impact of the various aspects of organisation on the use of...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Herr Rüping
May 1, 1974
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Citation

Rüping, H. (1974a, May 01). The organisation of market research within manufacturing and marketing companies. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-organisation-of-market-research-within-manufacturing-and-marketing-companies


Research papers

Discussion opening on Mr. Rüping's paper

Downham's comment on the paper "The organisation of market research within manufacturing and marketing companies" by G. Rüping.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: John Downham
May 1, 1974
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Citation

Downham, J. (1974a, May 01). Discussion opening on Mr. Rüping's paper. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-r-ping-s-paper


Research papers

Example of a planning system for the community Of Worpswede

The communities in the Federal Republic of Germany are confronted with continually changing environmental conditions, which necessitate a constant checking of their attitudes and a systematic, purposive and long-range-efficient adjustment work. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich M. Ruczinski
September 1, 1973
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Citation

Ruczinski, E. M. (1973a, September 01). Example of a planning system for the community Of Worpswede. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/example-of-a-planning-system-for-the-community-of-worpswede