Back

Discussion opening on Mr. Rüping's paper

Date of publication: May 1, 1974

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: John Downham

Abstract:

Downham's comment on the paper "The organisation of market research within manufacturing and marketing companies" by G. Rüping.

John Downham

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Downham, J. (1974a, May 01). Discussion opening on Mr. Rüping's paper. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/discussion-opening-on-mr-r-ping-s-paper