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Discussion opening on Mr. Rüping's paper

Date of publication: May 1, 1974

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: John Downham

Abstract:

Downham's comment on the paper "The organisation of market research within manufacturing and marketing companies" by G. Rüping.

John Downham

Author

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Citation

Downham, J. (1974a, May 01). Discussion opening on Mr. Rüping's paper. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/discussion-opening-on-mr-r-ping-s-paper