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Consumer attitudes toward marketing activities

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Company: GfK

Author: Andreas Winkler

Abstract:

The study presented here is an inventory of how the consumer experiences and evaluates modern marketing. Material presently available regarding this question consists mainly of theoretical treatises, hypothesis and, above all, opinion. Consumer feelings about and reactions to the activities of modern marketing have rarely been the topic of empirical research, at least not in the Federal Republic of Germany.

Andreas Winkler

Author

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Research Papers

The practical application of market segmentation

Catalogue: Seminar 1972: Segmentation And Typology

Authors: Andreas Winkler, D. E. Freitag

Company: GfK

June 15, 1972

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Citation

Winkler and Freitag (1972a, June 15). The practical application of market segmentation. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/the-practical-application-of-market-segmentation


Research Papers

Consumerism

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

September 1, 1973

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Citation

Nelson, E. H. (1973a, September 01). Consumerism. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/consumerism


Research Papers

Is the image concept of critical importance in modern market research?

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Andreas Winkler

 

August 1, 1967

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Citation

Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research?. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-


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Citation

Winkler, A. (1974a, September 01). Consumer attitudes toward marketing activities. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-