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Consumer attitudes toward marketing activities

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Company: GfK

Author: Andreas Winkler

Abstract:

The study presented here is an inventory of how the consumer experiences and evaluates modern marketing. Material presently available regarding this question consists mainly of theoretical treatises, hypothesis and, above all, opinion. Consumer feelings about and reactions to the activities of modern marketing have rarely been the topic of empirical research, at least not in the Federal Republic of Germany.

Andreas Winkler

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Research Papers

Users attitudes toward return on marketing research

Catalogue: Asia Pacific 2005

Author: Kazuo Kobayashi

 

March 13, 2005

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Citation

Kobayashi, K. (2005a, March 13). Users attitudes toward return on marketing research. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/users-attitudes-toward-return-on-marketing-research


Research Papers

Consumer attitudes and behaviours

Catalogue: Consumer Insights 2007

Authors: Julian Kenway, Jonathan Fletcher

Company: Illuminas

May 7, 2007

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Citation

Kenway and Fletcher (2007a, May 07). Consumer attitudes and behaviours. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/consumer-attitudes-and-behaviours


Research Papers

Neighbour and worker attitudes toward chemical industry issues

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: René Zentner

Company: Shell Global

June 15, 1981

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Citation

Zentner , R. (1981a, June 15). Neighbour and worker attitudes toward chemical industry issues. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/neighbour-and-worker-attitudes-toward-chemical-industry-issues


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Citation

Winkler, A. (1974a, September 01). Consumer attitudes toward marketing activities. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/neighbour-and-worker-attitudes-toward-chemical-industry-issues