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Research reports

Project Venus

Previous research on the Venus project discloseddisadvantages of the sachet method of packaging andpresenting the product. Research has emphasized theimportance of family usage, and in this context, therehas been consumer criticism of the sachet. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973

Research reports

Qualitative packaging research- Egg based drink

Three major product copy platforms and product packtreatments have been created for the new egg-based drink,Fruit Flip.This research was concerned to provide qualitative information on the absolute and comparative appeal of eachcopy platform and its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 19, 1973

Research reports

Qualitative research on the natural-ingredient concept and Weleda packaging

Weleda skin-care products have had a limited distributionchiefly in health food stores. In the course ofobtaining a wider distribution, it has been decided toexamine the existing packaging with particularreference to its success in putting across the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1974

Research reports

Qualitative research into Bandit packaging

UB wishes to introduce new packaging for Bandit. The research was therefore required to investigateconsumer reactions to two different packagingideas, one of which has two colour options, witha view to guiding the decision as to which kindof design...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979

Research reports

Qualitative research on Dettol packaging and labels

Dettol is currently available in three consumer sizes. The smaller bottles areavailable in glass and the larger size in plastic. Allthe packs are in transparent flask-shaped containers,unique to Dettol. As part of a wider exercise aimed atreducing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977

Research reports

Report on Yeastvite food tonic tablets

The general objectives of this research were to assess reactions to:1. The Yeastvite Food Tonic Tablet concept: 'New Yeastvite Food Tonic Tablets contain natural yeast, grown as food; and are rich in vitamins to nourish the nerves and keep you full...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970

Research reports

Qualitative research into 'laughter' tv advertising

Previous qualitative research has identifiedthe optimum positioning for the product, and further researchwas required on a 'Laughter' TV advertisement in order to:1. Determine the communication of theapproach, at both an overt and adeeper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976

Research reports

Good news packs research

Three possible new packs have been designed for Good News. The objectives of this research were to assess reactions tothe three new packs relative to the current pack in threemain areas, namely:1. To assess reactions to the packs in thecontext of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976

Research reports

Qualitative research into strong flour

New Packaging for 'Country Life' is to be introducedlater this year. Previous research indicated that the 'Country Life' whitebread flour pack compared unfavorably with thepacks of its main competitor 'Harvest Gold'. It wasthought to be aesthetically...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977