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Citation

Niedziela, M. (2024a, August 05). Mastering the Behavioral Science Maze. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/mastering-the-behavioral-science-maze
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Citation

Gupta, P. (2024a, August 05). Mapping the maze. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/mapping-the-maze
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Citation

Gupta, P. (2024a, August 05). Mapping the Maze QA. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/mapping-the-maze-qa


Research papers

Mastering the Behavioural Science Maze

In our daily life, we are constantly flooded with information: while shopping at a grocery store we hear music, we are surrounded with logos and packaging of different brands and marketing tactics, we see and interact with other customers or workers,...

Catalogue: North America 2024 - Innovation
Authors: Michelle Niedziela, Sophia Stafford
Company: HCD Research
July 5, 2024
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Citation

Niedziela and Stafford (2024a, July 05). Mastering the Behavioural Science Maze . ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/mastering-the-behavioural-science-maze-


Videos
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Citation

Yanquilevich, V. (2023a, October 05). Ending pacjaged water one insights at a time. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/ending-packaged-water-one-insights-at-a-time


Videos
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Citation

Lefever and Hamaekers (2023a, October 05). How Alpro revampled its pack designs by colour science & predictive intelligence. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/how-alpro-revampled-its-pack-designs-by-colour-science-predictive-intelligence


Research papers

General Rules for Packaging Design and Evaluation

When we think about product packaging, many different dimensions of a business come to mind: ergonomics and usability, regulations, production, sustainability, material science, brand positioning, design, trade marketing and product experience. 

Catalogue: Forecast. Forward. Faster
Authors: Alejandro Salgado-Montejo, David van der Woude, Paula Ximena Triana, Maria Alejandra Medoza
Company: Atrianna
February 28, 2023
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Citation

Salgado-Montejo, van der Woude, Ximena Triana and Alejandra Medoza (2023a, February 28). General Rules for Packaging Design and Evaluation. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/general-rules-for-packaging-design-and-evaluation


Research papers
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Citation

Patki and Narasimha (2020a, November 02). Sustainability: Doomed if you do, doomed if you don't. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/sustainability-doomed-if-you-do-doomed-if-you-don-t


Videos
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Citation

Narasimha, Patki and Uren (2020a, November 02). Sustainability: Doomed if you do, doomed if you don't. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/sustainability-doomed-if-you-do-doomed-if-you-don-t-11648