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General Rules for Packaging Design and Evaluation

Date of publication: February 28, 2023

Catalogue: Forecast. Forward. Faster

Company: Atrianna

Authors: Alejandro Salgado-Montejo, David van der Woude, Paula Ximena Triana, Maria Alejandra Medoza

Abstract:

When we think about product packaging, many different dimensions of a business come to mind: ergonomics and usability, regulations, production, sustainability, material science, brand positioning, design, trade marketing and product experience. 

Alejandro Salgado-Montejo

Author

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David van der Woude

Author

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Paula Ximena Triana

Author

This is a long description of some author details.

Maria Alejandra Medoza

Author

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Citation

Salgado-Montejo, van der Woude, Ximena Triana and Alejandra Medoza (2023a, February 28). General Rules for Packaging Design and Evaluation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/general-rules-for-packaging-design-and-evaluation