Back

General Rules for Packaging Design and Evaluation

Date of publication: February 28, 2023

Catalogue: Forecast. Forward. Faster

Company: Atrianna

Authors: Alejandro Salgado-Montejo, David van der Woude, Paula Ximena Triana, Maria Alejandra Medoza

Abstract:

When we think about product packaging, many different dimensions of a business come to mind: ergonomics and usability, regulations, production, sustainability, material science, brand positioning, design, trade marketing and product experience. 

Alejandro Salgado-Montejo

Author

This is a long description of some author details.

David van der Woude

Author

This is a long description of some author details.

Paula Ximena Triana

Author

This is a long description of some author details.

Maria Alejandra Medoza

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

People research for experience design

Catalogue: Qualitative 2006

Authors: Slava Kozlov, Lucile Rameckers, Paul Schots

Company: Philips International

October 8, 2006

×

Citation

Kozlov, Rameckers and Schots (2006a, October 08). People research for experience design. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/people-research-for-experience-design


Research Papers

Packaging research

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Tony Schlaeppi

 

September 1, 1998

×

Citation

Schlaeppi, T. (1998a, September 01). Packaging research. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/packaging-research-5332


Research Papers

Web site evaluation and the language of web design

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Giorgio Licastro

Company: GfK

September 15, 2001

×

Citation

Licastro, G. (2001a, September 15). Web site evaluation and the language of web design . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/web-site-evaluation-and-the-language-of-web-design-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Salgado-Montejo, van der Woude, Ximena Triana and Alejandra Medoza (2023a, February 28). General Rules for Packaging Design and Evaluation. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/web-site-evaluation-and-the-language-of-web-design-