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How Alpro revampled its pack designs by colour science & predictive intelligence

Date of publication: October 5, 2023

Catalogue: Congress 2023

Companies: Alpro, Danone, One Inch Whale

Authors: Pascal Lefever, Wim Hamaekers

Abstract:

Pascal Lefever

Author

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Wim Hamaekers

Author

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Research Papers

Colour Science Meets Consumer Insight

Catalogue: Congress 2026

Authors: Wim Hamaekers, Uyen Chand

Companies: One Inch Whale, Bose

January 1, 1970

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Citation

Hamaekers and Chand (1970a, January 01). Colour Science Meets Consumer Insight. ANA - ESOMAR. Retrieved December 07, 2025, from


https://ana.esomar.org/documents/colour-science-meets-consumer-insight


Research Papers

Qualitative research on new Manikin pack designs

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 3, 1973

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Citation

, C. (1973a, November 03). Qualitative research on new Manikin pack designs. ANA - ESOMAR. Retrieved December 07, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-manikin-pack-designs


Research Reports

Aquafresh pack development research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 1, 1977

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Citation

, C. (1977a, January 01). Aquafresh pack development research . ANA - ESOMAR. Retrieved December 07, 2025, from


https://ana.esomar.org/documents/aquafresh-pack-development-research-


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Citation

Lefever and Hamaekers (2023a, October 05). How Alpro revampled its pack designs by colour science & predictive intelligence. ANA - ESOMAR. Retrieved December 07, 2025, from


https://ana.esomar.org/documents/aquafresh-pack-development-research-