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Videos

Hooked on shopping

With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they don’t intend on...

Catalogue: Congress 2015: Revelations
Authors: Andrew Consky, Steve Payne, Vicki Draper
June 15, 2015
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Citation

Consky, Payne and Draper (2015a, June 15). Hooked on shopping. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/hooked-on-shopping


Videos

Insight to action: Using survey data to target customers and increase ROI through digital media

Our client, InterContinental Hotels Group (IHG), wanted to increase consideration for stays, as well as web site bookings, for their Holiday Inn brand through an online ad campaign. TNS used a proprietary research survey tool, ConversionModel, to...

Catalogue: Congress 2015: Revelations
Authors: Chris Freehauf, Morgan Lozier, Phil Maves
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Freehauf, Lozier and Maves (2015a, June 15). Insight to action: Using survey data to target customers and increase ROI through digital media. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/insight-to-action-using-survey-data-to-target-customers-and-increase-roi-through-digital-media


Research papers

Spreading a common tongue

Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Phong Huynh, Alena Rossini, Desmond Chan, Kalidas Ashok, Laurenz Koehler
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Huynh, Rossini, Chan, Ashok and Koehler (2015a, June 15). Spreading a common tongue. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/spreading-a-common-tongue-8517


Research papers

Cultural anchoring

Managing the complexities of brand architecture has never been more challenging. Product commoditisation and competitive intensification have heightened the importance of building deep brand connections with target audiences. Meanwhile, market...

Catalogue: Congress 2014: What Inspires?
Authors: Neale Cotton, Julian Dunne
Company: The Lab Strategy & Planning
September 10, 2014
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Citation

Cotton and Dunne (2014a, September 10). Cultural anchoring. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/cultural-anchoring


Videos

New generation brands (Spanish)

We will describe the case of the cookie brand Toddy, which managed to transform a problem (product scarcity/complex production context) into an opportunity to position the brand and connect with its target market. The marketing team took advantage of...

Catalogue: Latin America 2014: Accelerating Growth
Authors: María Luz Moreno, Natalia Gitelman, Federico Barallobre
June 15, 2014
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Citation

Moreno, Gitelman and Barallobre (2014a, June 15). New generation brands (Spanish). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-generation-brands-spanish-


Videos

Cultural anchoring

Managing the complexities of brand architecture has never been more challenging. Product commoditisation and competitive intensification have heightened the importance of building deep brand connections with target audiences. Meanwhile, market...

Catalogue: Congress 2014: What Inspires?
Authors: Neale Cotton, Julian Dunne
Company: The Lab Strategy & Planning
June 15, 2014
×

Citation

Cotton and Dunne (2014a, June 15). Cultural anchoring. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/cultural-anchoring-8177


Videos

From BoP to emerging middle classes in Latin America

The Bottom of the Pyramid represents an exciting target segment for many consumer goods companies - in Brazil alone there are 2.2 million households with a disposable income below US$2,500. In order to reach these consumers, businesses must first of...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Sarah Boumphrey, Scott Rencher
June 15, 2014
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Citation

Boumphrey and Rencher (2014a, June 15). From BoP to emerging middle classes in Latin America. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/from-bop-to-emerging-middle-classes-in-latin-america


Research papers

From BoP to emerging middle classes in Latin America

The Bottom of the Pyramid represents an exciting target segment for many consumer goods companies - in Brazil alone there are 2.2 million households with a disposable income below US$2,500. In order to reach these consumers, businesses must first of...

Catalogue: Latin America 2014: Accelerating Growth
Author: Sarah Boumphrey
Company: Euromonitor International
April 4, 2014
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Citation

Boumphrey, S. (2014a, April 04). From BoP to emerging middle classes in Latin America. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/from-bop-to-emerging-middle-classes-in-latin-america-8116


Research papers

New generation brands

We will describe the case of the cookie brand Toddy, which managed to transform a problem (product scarcity/complex production context) into an opportunity to position the brand and connect with its target market. The marketing team took advantage of...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Federico Barallobre, Natalia Gitelman, María Luz Moreno
April 4, 2014
×

Citation

Barallobre, Gitelman and Moreno (2014a, April 04). New generation brands. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-generation-brands