Spreading a common tongue

Date of publication: June 15, 2015

Abstract:

Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all parts of the organisation. This paper seeks to illustrate how creative- embedding through gamification combined with sophisticated database targeting was effective and catalysed a paradigm shift in a leading telecommunication business in Malaysia.

  • PDF
  • This could also be of interest
Market research and forecasting with the Netherlands postal and telecommunications services Authors: A. V. D. Putten
Southeast Asia Authors: Emily Lewis Jones
Consumers typology Authors: Mary Zeldenrust-Noordanus
Consumers typology (French) Authors: Mary Zeldenrust-Noordanus
An approach to the assessment of press schedules Authors: R. C. Carpenter, E. A. Rawes
Interviewing physicians Authors: Jules Klanfer
Research in the field of shopping centers Authors: Jean-Pierre Leburton
Distribution surveys about food-stuffs Authors: Philippe Baur
Setting targets in advertising research Authors: Timothy Joyce
We are still confused- But on a higher level Authors: Niels Vinding