Resources Library by ANA

East meets West?

In this paper, we aim to answer these questions, based on our extensive experience of conducting qualitative research groups across Eastern Europe, namely in Poland, Czechoslovakia, Hungary, East Germany, Ukraine and Russia. In the first part of the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Authors: Nicola Evans, Lili Tomlinson

June 15, 1993

A model for single source measurement of external customer satisfaction

This paper is an attempt to bring back Customer Satisfaction research to a precise task, and to present a straightforward method for accomplishing it. The task: point out areas where improvements are most likely to improve the customer retention...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Authors: Sergio Meacci, Frans Houweling

June 15, 1993

Backcasting when forecasting is unreliable

Experience in past and on-going scenario projects confirms our strong belief that the only way to provide real value to client organizations is to involve key managers in the project as early as possible. This not only enhances learning, but it also...

Catalogue: Seminar 1993: Marketing And International Research

Authors: Rafael Ramirez, Laurent Gatignol

June 15, 1993

International qualitative research management

This paper attempts to illustrate, through example, the qualitative market research experience in Japan within the context of international research coordination/management. There are typically three frameworks for organizing international...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Kazuko Ohye, Holly Bernson

June 15, 1993

Changing roles and new opportunities in the international client-agency relationship or are we using a sextant to steer a spaceship?

Today the kinds of projects undertaken by research managers are no longer confined to traditional types of research. There are projects bringing together cross-functional teams and consumers to brainstorm ideas or to solve problems; there are...

Catalogue: Seminar 1993: Marketing And International Research

Author: Kay Broadbent

June 15, 1993

International qualitative research

Recent years have seen the increasing multinationalization of companies and their associated marketing activities, as well as the continual broadening and interpenetration of markets. This has led to a great increase in international research...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Ivana Ventura, Martine Thiesse

June 15, 1993

The ideal customer

This paper attempts to answer these two questions, with special reference to the automobile market. The paper is divided into three parts. The first part examines the nature of the satisfaction construct from a theoretical perspective, and then...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Author: Richard Brookes

June 15, 1993

The relevance of expectations in predicting behaviour and moods

The present paper will discuss the relevance of several rational and other apparently irrational indicators in making forecasts for individual markets, in other words, the relevance of the plans, desires, moods and expectations expressed by consumers...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1992

The relevance of expectations in predicting behaviour and moods (German)

The present paper will discuss the relevance of several rational and other apparently irrational indicators in making forecasts for individual markets, in other words, the relevance of the plans, desires, moods and expectations expressed by consumers...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1992