Abstract:

Experience in past and on-going scenario projects confirms our strong belief that the only way to provide real value to client organizations is to involve key managers in the project as early as possible. This not only enhances learning, but it also helps those who must live with the consequences of subsequent decisions to fully understand the rationale behind such initiatives. Therefore, the implementation of the Scenario Planning process is designed around the following tenets: enabling, as well as relieving, the client (i.e. with you, as well as for you). Interactive co-production with client managers, workshop-oriented learning, selective use of experts external to both the client firm and SMG.