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Research papers
Building citizen dialogue
This presentation addresses developments in citizen engagement practice from the perspective of the Central Office of Information (COI), the leading commissioner and delivery agent for public engagement work within the UK public sector. The...
Catalogue: Congress 2009: Leading The Way
Authors: Fiona Wood, Tom Wormald, Jane Breeze, Brian Parry
September 22, 2009
Magazines
Research World (April 2009)
What are memes and whatâs the idea behind this first guest-edited edition of Research World? Memes are contagious ideas spread between people through speech, gestures, rituals or other imitable means. Richard Dawkins coined âmemeâ to...
Catalogue: Research World 2009
Author: ESOMAR B.V.
April 1, 2009
Research papers
From dream to purchase
The advancement of the digital experience has opened up new and exciting worlds for consumers in ways that were only imagined ten years ago.The adoption curve of consumers of new digital products is accelerating, resulting in a changed shopping...
Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Author: Yvonne van Veen
Company: Philips International
March 4, 2009
Research papers
Living in and adapting to a culture of exposure
In our world, the boundaries are shifting between the public, the personal and the private. Now that it is so easy to share aspects of our inner life with the rest of the world up-to-the-minute, multi-media, deeply exposing or personal revelations;...
Catalogue: Qualitative 2008: Consumer Choice
Authors: Anita Black, Mitra Martin, Jon McNeill
Company: Hall & Partners
November 20, 2008
Research papers
In search of platform nine and three quarters...
The internet, especially the social networking site - is emerging as a significant channel for the youth to communicate with each other and express themselves. This paper examines the setting up and administration of an online qualitative youth panel...
Catalogue: Qualitative 2008: Consumer Choice
Authors: Shobha Prasad, Charukesi Ramadurai
Company: Drshti Strategic Research Service pvt. Ltd.
November 20, 2008
Research papers
Don't ask. Listen.
Communities are hot property: they offer tantalising opportunities both to do new things and also to do old things in new ways. For the research industry the possibilities they open up are huge. You can build a community of respondents who interact...
Catalogue: Panel Research 2008
Author: Matthew Rhodes
October 24, 2008
Research papers
Web 2.0 market research
This article will investigate new interactive forms of the Internet in terms of their advantages and disadvantages for market research.Based on the hypothesis that within a group of active Web 2.0 protagonists and residents of virtual worlds the...
Catalogue: Panel Research 2007
Authors: Harald Markut, Otto Hellwig
Company: respondi
October 28, 2007
Research papers
Communication index
The presentation describes the creative approach of the newly developed Communication Index (CI), which compares the diverse communication patterns of China and India and potential marketing applications.The index measures the abilities of Chinese...
Catalogue: Congress 2007: Excellence
Authors: Jun Zhang, Wei-Cheng Chen, Ying Qin, Min Shen
Company: InterMedia Survey Institute
September 19, 2007
Research papers
