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Research reports

Qualitative research into 100 Pipers advertising developments

In order to progress the re-positioning of 100 PipersWhiskey, DBB Ltd. have developed a number ofadvertising propositions and pack designs.Accordingly, qualitative research was required in orderto determine which, if any, of these approacheswarranted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Qualitative research into 100 Pipers advertising developments. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-100-pipers-advertising-developments


Research papers

Perceived risk (German)

The fact that only a minority of Austrian households hold securities and other long-term forms of saving can only in part be explained by a lack of ability to save. The risk perceived by the saver seems to be a further important reason why the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Günter Schweiger
August 28, 1977
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Citation

Schweiger, G. (1977a, August 28). Perceived risk (German). ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/perceived-risk-german-


Research papers

Perceived risk

The fact that only a minority of Austrian households hold securities and other long-term forms of saving can only in part be explained by a lack of ability to save. The risk perceived by the saver seems to be a further important reason why the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Günter Schweiger
August 28, 1977
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Citation

Schweiger, G. (1977a, August 28). Perceived risk. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/perceived-risk


Research papers

The world housing market

This paper presents an analysis of the world housing market for the period 1960-1985. Historical and projected data are presented for number of households, conventional homes in place, homes wired for electricity, homes containing piped-in water,...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Ives Harvey, Andrew C. Gross, Roger J. Calantone
August 28, 1977
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Citation

Harvey, Gross and Calantone (1977a, August 28). The world housing market. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/the-world-housing-market


Research papers

The shape of things to come

This paper describes the expected shape of the west European tourism market in 1980 including: 1.The intra-European market both domestic and international; 2. The market for travel from West Europe to countries overseas; 3. The market for travel to...

Catalogue: Seminar 1977: Travel And Tourism
Author: John Seekings
June 15, 1977
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Citation

Seekings, J. (1977a, June 15). The shape of things to come. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/the-shape-of-things-to-come


Research papers

Medical information

Efficient management today must try to strike a three-way balance between the demands of the shareholders, the employees, and the public. As we move from the industrial into the post- extravagant society, new criteria will have to be applied to...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: O. H. Nowotny
March 1, 1977
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Citation

Nowotny, O. H. (1977a, March 01). Medical information. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/medical-information


Research papers

New product registration and introduction

It is not intended in this paper to review all the requirements for registration or licensing of medicines, because they are well documented elsewhere and laid down in directives by government agencies, in different countries. Equally, the purpose is...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Peter D.G. Bowen
November 24, 1976
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Citation

Bowen, P. D. (1976a, November 24). New product registration and introduction. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/new-product-registration-and-introduction


Research papers

The development of the A.B.P.I animal health product sales audit

A simple questionnaire form was first drawn up and studied within the Companies for which the members of the Working Group worked in order to identify any major problems at this initial stage. None emerged. Work on drafting the audit then proceeded...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John W. Prior
November 24, 1976
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Citation

Prior, J. W. (1976a, November 24). The development of the A.B.P.I animal health product sales audit. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/the-development-of-the-a-b-p-i-animal-health-product-sales-audit


Research papers

World meat market beef, pork, mutton, poultry

This study, the largest ever carried out on the subject, has approached the meat problem in its totality:1. At the level of products (beef/veal, pork, sheep meat and poultry) have been studied;2. All the main meats at the level of countries: all the...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Jacques Belay
November 24, 1976
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Citation

Belay, J. (1976a, November 24). World meat market beef, pork, mutton, poultry. ANA - ESOMAR. Retrieved January 10, 2026, from


https://ana.esomar.org/documents/world-meat-market-beef-pork-mutton-poultry