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Research papers

Information for management

This paper reviews the cases for optimism and pessimism about the future of Market Research presented in the brief for the 1979 ESOMAR Congress and concludes that the industry has good grounds for confidence in its own future. However, the paper...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Frank Teer
June 15, 1979
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Citation

Teer, F. (1979a, June 15). Information for management. ANA - ESOMAR. Retrieved October 09, 2026, from


https://ana.esomar.org/documents/information-for-management


Research papers

Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation

The aim of this paper is to sketch the structure of an insurance broking business required to work alongside a banking set-up and to be the specialist service of the bank manager in his endeavours to introduce customers to insurance. How to be...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Randle Manwaring
June 15, 1979
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Citation

Manwaring, R. (1979a, June 15). Selecting, developing and promoting appropriate insurance services for the current customers and through the existing sales services of banking organisation. ANA - ESOMAR. Retrieved October 09, 2026, from


https://ana.esomar.org/documents/selecting-developing-and-promoting-appropriate-insurance-services-for-the-current-customers-and-through-the-existing-sales-services-of-banking-organisation


Research reports

Qualitative research into alternative Aquafresh positioning

The positioning and communication of Aquafresh inthe UK market is currently being re-examined tofind ways of improving the brand's performance.Due to the success of the brand in some overseasmarkets on different advertising platforms, it wasdecided...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Qualitative research into alternative Aquafresh positioning. ANA - ESOMAR. Retrieved October 09, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-alternative-aquafresh-positioning


Research papers

European perceptions of competition and economic relationships between Japan, Europe and the USA

Gallup International was commissioned by Hakuhodo Inc., acting on behalf of the Japanese Foreign Ministry, to conduct a survey on the Image of Japan in Europe today. Approximately 1000 people were interviewed by the Gallup affiliates in each of the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Gordon Heald
March 1, 1979
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Citation

Heald, G. (1979a, March 01). European perceptions of competition and economic relationships between Japan, Europe and the USA. ANA - ESOMAR. Retrieved October 09, 2026, from


https://ana.esomar.org/documents/european-perceptions-of-competition-and-economic-relationships-between-japan-europe-and-the-usa


Research papers

The multinational pharmaceutical industry until 1990

This paper describes the research methodology used in a long range qualitative forecast of the future of the multinational pharmaceutical industry and same of the problems associated with qualitative international futures studies. The results of this...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Barrie James
February 1, 1979
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Citation

James, B. (1979a, February 01). The multinational pharmaceutical industry until 1990. ANA - ESOMAR. Retrieved October 09, 2026, from


https://ana.esomar.org/documents/the-multinational-pharmaceutical-industry-until-1990


Research reports

Qualitative research into Pan Sprays

Johnson Wax Ltd., are looking into the possibility of launching an aerosol cooking aid on to the UK market. The product would provide a purevegetable coating, with the soya bean extractLecithin as the active ingredient, to prevent foodfrom sticking...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Qualitative research into Pan Sprays. ANA - ESOMAR. Retrieved October 09, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-pan-sprays


Research papers

Subjective social indicators

Social indicators have teen defined by Land (1975) as "Statistics which measure social conditions and changes therein over time for various segments of a population. By Social Conditions we mean both the external (social and physical) and the...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Tim H. Mobbs
December 1, 1978
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Citation

Mobbs, T. H. (1978a, December 01). Subjective social indicators. ANA - ESOMAR. Retrieved October 09, 2026, from


https://ana.esomar.org/documents/subjective-social-indicators


Research papers

The effect of television advertising on children

This paper in an effort to explore the "effects" of Television advertising on children concentrates its attention on the global notions relating to the macro effects of advertising per se rather than considering the issues involved in the measurement...

Catalogue: Seminar 1978: Researching Children
Author: Barry J. Elliott
October 1, 1978
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Citation

Elliott, B. J. (1978a, October 01). The effect of television advertising on children. ANA - ESOMAR. Retrieved October 09, 2026, from


https://ana.esomar.org/documents/the-effect-of-television-advertising-on-children


Research papers

Transforming poster sites into a measurable advertising medium

The results of the poster research described in this paper have been important in helping Australian marketing and media managers judge the cost-effectiveness of outdoor advertising campaigns, where formerly, they lacked the necessary information....

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: David T. Bottomley
September 1, 1978
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Citation

Bottomley, D. T. (1978a, September 01). Transforming poster sites into a measurable advertising medium. ANA - ESOMAR. Retrieved October 09, 2026, from


https://ana.esomar.org/documents/transforming-poster-sites-into-a-measurable-advertising-medium