Resources Library by ANA

On-site scenario groups: From lab to life

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Christine Schaper, Klaus Berkensträter

Company: Ipsos MRBI

November 18, 2014

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people's minds into real life situations and to simulate complex decision-making processes....

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Sebastian Prassek, Nina Keller

Company: Happy Thinking People

November 18, 2014

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Pete Comley

Company: Join the Dots InSites Consulting

November 18, 2014

Research World (October 2014)

In this issue we look at innovation to improve quality in mobile research.

Catalogue: Research World 2014

Author: ESOMAR B.V.

October 15, 2014

Research World (September 2014)

This issue is a 'must read from cover to cover' for those wanting to gain a comprehensive idea of where we are going as an industry/profession and how we are going to get there.

Catalogue: Research World 2014

Author: ESOMAR B.V.

September 15, 2014

Gathering on-the-ground insights in the developing world

The market research field is ripe for improvement, and mobile technology is an innovative way to transcend borders and uncover new insights. GeoPoll partnered with the World Food Programme (WFP) to test the viability of adopting mobile surveys to...

Catalogue: Congress 2014: What Inspires?

Authors: Max Richman, Matthieu Sauvage-Mar, Roxana Elliott, Steve Gutterman

September 10, 2014

Cultural anchoring

Managing the complexities of brand architecture has never been more challenging. Product commoditisation and competitive intensification have heightened the importance of building deep brand connections with target audiences. Meanwhile, market...

Catalogue: Congress 2014: What Inspires?

Authors: Neale Cotton, Julian Dunne

Company: The Lab Strategy & Planning

September 10, 2014

How success stories from the past can inspire future innovation

Often enough companies are focusing on launching tactical, uninspired, no-risk and no-reward new products and line-extensions instead of thinking ahead to generate breakthrough big initiatives that can deliver unprecedented successes. When companies...

Catalogue: Congress 2014: What Inspires?

Authors: Marcin Penconek, David Hood

Company: Nielsen

September 10, 2014

Dancing 'til we drop: global ageing but not as we know it

In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, “Perceived Age”. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...

Catalogue: Congress 2014: What Inspires?

Authors: David Bunker, Kevin Cowan, Lisa Edgar

September 10, 2014