Resources Library by ANA

Getting the full picture

Motherhood is a turning point in women's life where almost all their habits change. A perfect understanding of these changes is a challenge for consumer goods companies and researchers, to better define marketing strategies. Behavioral online...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Carlos Ochoa, Mauro Fusco, Pepe Tomás, Joaquim Bretcha

Companies: Netquest, KANTAR TNS Malaysia

June 15, 2015

It's time to get serious about play

Play is the future of research. Attention spans are shortening and the demand for something that is truly interesting and entertaining is increasing. People no longer want to answer half an hour surveys. People want to be engaged and entertained. It...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Caroline Frankum, Ziad Skaff

Company: Hall & Partners

June 15, 2015

Brazilianhood

This paper reveals a profound developmental investigation about the childhood and adolescence phases of the youngsters in the Brazilian ascending middle class. This study will outline how values such as looks and appearance, dressing and clothes...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Andréa Lima, Larissa Kaneko, Juliana Tigre

June 15, 2015

Irish cities uncovered

As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....

Catalogue: Congress 2015: Revelations

Authors: Guy Perrem, Sheila Cunningham

Company: MCCP, The Planning Agency

June 15, 2015

Powerfully passive

In our presentation we willl describe the methodology/design to test the one-hour long TV program, the challenges in its operations, and also some of the findings - particularly the differences between the passive measurement using biometric and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Alice He, Ashok Sethi, Qun Ge

Company: GfK

June 15, 2015

I speak therefore I am?

Meet Zhang Wei, 44 year old Aussie accountant; Li Wei, 64 year old bookbinder from Singapore and Li Qiang, 24 year old graphic designer from Vancouver. More disparate people you couldn't imagine. They have never met, never visited each other's...

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Pete Cape

Company: Research Now SSI

June 15, 2015

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Ron Gailey, Stephen Phillips, Pete Cape

Companies: ZappiStore, Research Now SSI, The Coca-Cola Company

June 15, 2015

Research World (March-April 2015)

This issue looks at digital communications and audience measurement and asks how rapidly are audiences emigrating to online? Does this mean the gradual death of print? Which generations and regions are most affected and how are brands keeping up with...

Catalogue: Research World 2015

Author: ESOMAR B.V.

April 15, 2015

Goodbye Big Data, hello big stories

For centuries, stories have been the most powerful way for people to understand their place in the world. In an era of big data, this is still true. In fact, stories are more important than ever. Data is good, but if we only see the world through...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Martin Lee

Company: Acacia Avenue

November 18, 2014