Resources Library by ANA

Too much reality?

The prevailing celebration of technology-enabled access to 'raw' consumer realities is challenged in this presentation. While acknowledging the many benefits that video-ethnography and social media bring (emotional engagement, richness and texture,...

Catalogue: Congress 2011: Impact

Authors: Sangeeta Gupta, Anjali Puri

Companies: KANTAR TNS Malaysia, PepsiCo

September 18, 2011

Predicting brand decisions through emotional engagement

This paper brings into perspective the need to combine new research approaches with traditional ones. This will enable us to answer new and old questions, create innovative approaches using new technologies, and deliver more creative ways of...

Catalogue: Congress 2011: Impact

Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising

Companies: KANTAR TNS Malaysia, Heineken

September 18, 2011

Behaving economically with the truth

Traditional economists would have us believe that people are rational, utility-maximizing, cost-minimizing and socially isolated individuals with stable preferences. This view also pervades market research and our practices but is being challenged by...

Catalogue: Congress 2011: Impact

Authors: Peter Harrison, Alain Samson, Orlando Wood

Company: BrainJuicer

September 18, 2011

The 'why' instead of 'what' of consumer behaviour

Today, with global markets developing, the major challenge for consumer research is to find innovative models to turn data into fundamental insight in buying motives. This presentation introduces evolutionary theory as the foundation of a new, global...

Catalogue: Congress 2011: Impact

Authors: Jan Guus Waldorp, Marie-Anne Simons, Harry B.M. van de Wiel

September 18, 2011

Research World (September 2011)

In this issue we look at the big ideas that will shape the way that marketers, researchers and media operate in the years to come.

Catalogue: Research World 2011

Author: ESOMAR B.V.

September 15, 2011

ESOMAR guideline on social media research

This guideline supports ESOMAR’s consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognising that online research generally, and social media specifically, is...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2011

The emotional shopper

This paper addresses the shopper's emotional response to the shopping experience. It will show how we might listen in to the shopper's internal emotional dialogue as they pass through a store. Referencing a pilot study undertaken for the Marketing...

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Wendy Lanchin, Orlando Wood

Company: BrainJuicer

March 1, 2011

Using web research technology to accelerate innovation

The prevailing business climate these days is increasingly competitive, pushing marketers not only to innovate but also to do this faster than the competition. International competition, fragmented and demanding markets, diverse and rapidly changing...

Catalogue: ESOMAR Net Effects 2001

Author: John S. Pawle

Company: QRi Consulting Ltd.

February 11, 2011

Research World (November-December 2010)

In this issue we look at the role of innovation in market research and new ways to explain the consumer story.

Catalogue: Research World 2010

Author: ESOMAR B.V.

December 15, 2010