Resources Library by ANA

Behavioral economics

Behavioral economics is emerging as a significantly influential insight paradigm in the UK in research and related disciplines and it poses many methodological and philosophical challenges. A key interest will be in helping to understand these...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Alex Johnston, Luke Perry

Company: Jigsaw Research

November 18, 2010

Shape the future with 'future shapers' and cutting-edge hybrid research techniques

This presentation discusses cutting-edge research methods for predicting consumer behavior including qualitative and quantitative research and methods that measure subconscious response. A case study from a major US women's apparel retailer...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Aaron Reid, Jennifer Kasper, Stacy Graiko

Company: Sentient Decision Science

November 18, 2010

The vitality of qualitative research in the era of blogs and tweeting

The research landscape has never been richer in techniques and technology, nor has there been such a bewildering choice of methods in the history of Consumer Research. For most of the past 50 years or so, the debate about alternative methods has...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Alan Branthwaite, Simon Patterson

Company: QRi Consulting Ltd.

November 18, 2010

Arbiters of meaning

This presentation outlines the findings of a small scale research project charged with exploring the role of the simultaneous translator or interpreter in the international research process, highlighting important differences in how the role is...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Author: Peter Totman

Company: Jigsaw Research

November 18, 2010

Customer-driven innovation through online communities

Learnings about recruiting, engaging and driving innovation with multinational online communities of consumers who are both creative problem-solvers and representative of GSK's target markets are shared in this presentation. From 2005 through the...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Julie Wittes Schlack, Andrea Harkins

Companies: Communispace Corporation, GSK

November 16, 2010

One part resonance, one part edge

Philips transformed its business from being technology driven to consumer driven, recognizing that this was their best strategy to create breakthrough products and winning communications programs. This presentation shares how Philips, in changing...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Federico Trovato, Alex Batchelor

Companies: BrainJuicer, Philips International

November 16, 2010

Go deeper. Get closer. Be braver.

We live in a world of constant change. Research has often struggled to embrace change and is under increasing threat from new forms of competition. Rapid innovation is the cure, but it is difficult. This presentation suggests that the difficulty is...

Catalogue: Innovate 2010: Innovation Detonation

Author: Richard Owen

Company: Hall & Partners

November 16, 2010

How mobile is changing the sociology, psychology, and the entertainment/work environment

Mobile has emerged as the new mass distribution medium, supplanting traditional media -including the Internet- and is now the one device where consumers can access audio and video, while communicating via text, email, social media, and web browsing....

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Ed Cohen, Paul Jacobs

October 21, 2010

Seeing is believing

The advanced technology of Eye Tracking is used to understand one of the most antecedent marketing options, advertising in Out-of-Home media. The subtlety and misattribution of traditional survey responses to Out-of-Home is by-passed with Eye...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Cassandra Thomas-Smith, Greg Barnett

October 21, 2010