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Research reports

CRAM qualitative monthly monitor

This Monitor was designed to provide a continuousassessment of now housewives are talking, thinking andfeeling about the marketing and advertising environment.The data on which it is based is qualitative (groupdiscussions). Twelve groups are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). CRAM qualitative monthly monitor. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/cram-qualitative-monthly-monitor


Research reports

Attitudes of housewives towards cooking with gas and electricity

Some quick feedback on housewives' attitudes towardsusing gas and electric cookers was required by the agencyin order to provide information on reasons for the choice offuel and motives operating in the area of changing thefuel used for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1974
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Citation

, C. (1974a, February 01). Attitudes of housewives towards cooking with gas and electricity . ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/attitudes-of-housewives-towards-cooking-with-gas-and-electricity-


Research reports

Study of attitudes and behaviour of agents

The part played by agents in the Company's sellingoperation dictates that except in the introduction of newservices like the personal loan, it is to the agents thatthe Company must look for increased turnover - and, indeed,the agent is in some degree...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Study of attitudes and behaviour of agents . ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/study-of-attitudes-and-behaviour-of-agents-


Research reports

Preliminary qualitative research in the brandy market

The research reported here was undertaken in order toinvestigate:1. Attitudes towards brandy and its relationship withother drinks;2. Habits and history of brandy drinking;3. Knowledge of brandy;4. Awareness and beliefs about brands with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Preliminary qualitative research in the brandy market. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/preliminary-qualitative-research-in-the-brandy-market


Research papers

Can research join in the creative process?

In this paper we are presenting a view of what is for us so far the best approach to research in the creative process. We are doing this because we believe there may be many others who work in the same way as we do, more or less by instinct. It may...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: Robin T. J. Tuck, Jill Firth
November 28, 1973
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Citation

Tuck and Firth (1973a, November 28). Can research join in the creative process?. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/can-research-join-in-the-creative-process-


Research reports

Qualitative research on Wendy Craig Commercials and advertising concepts for Polycell products

The research reported here was carried out as twoseparate projects. The first project concentratedon attitudes to home-decorating, with particular reference to the division of labour between men andwomen and examined the general reactions to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1973
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Citation

, C. (1973a, November 03). Qualitative research on Wendy Craig Commercials and advertising concepts for Polycell products. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-wendy-craig-commercials-and-advertising-concepts-for-polycell-products


Research reports

Qualitative research on skin care

The general research objectives were to investigate women'sattitudes to skincare and to skincare products. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). Qualitative research on skin care. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-skin-care


Research reports

Research report on skin care products

This research was designed as a follow-up studyto previous research on Collagen products. Theobjectives of the current research were: 1. To investigate attitudes to skincare, skincare programmes followed, products used etc;2. To look at factors...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973
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Citation

, C. (1973a, November 01). Research report on skin care products. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/research-report-on-skin-care-products


Research reports

Appendix: Young people and the cinema

This appendix to the report prepared in August isintended to provide some illustrations of the kindof material obtained from the family interviews. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 30, 1973
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Citation

, C. (1973a, October 30). Appendix: Young people and the cinema. ANA - ESOMAR. Retrieved March 29, 2026, from


https://ana.esomar.org/documents/appendix-young-people-and-the-cinema-