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Research papers

The Lintas-"Pam" (German)

Corresponding to special agency's needs we have developed a sub-model to identify determinant attributes of buying-attitude. Its name is: "PAM" (Preference Analysis Model). PAM will be explained in detail and by examples. LINTAS realised in the last...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Peter Kreye, Olaf Jansen
September 1, 1974
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Citation

Kreye and Jansen (1974a, September 01). The Lintas-"Pam" (German). ANA - ESOMAR. Retrieved September 25, 2026, from


https://ana.esomar.org/documents/the-lintas--pam-german-


Research papers

The use of marketing research in large French companies

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Yves Evrard
September 1, 1974
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Citation

Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies. ANA - ESOMAR. Retrieved September 25, 2026, from


https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies


Research papers

The Lintas-"Pam"

Corresponding to special agency's needs we have developed a sub-model to identify determinant attributes of buying-attitude. Its name is: "PAM" (Preference Analysis Model). PAM will be explained in detail and by examples. LINTAS realised in the last...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Olaf Jansen, Peter Kreye
September 1, 1974
×

Citation

Jansen and Kreye (1974a, September 01). The Lintas-"Pam". ANA - ESOMAR. Retrieved September 25, 2026, from


https://ana.esomar.org/documents/the-lintas--pam-


Research papers

Image research and the retailer

There is a tendency among market-researchers and market-research agencies, to standardise and to keep to current methods and techniques which have been found suitable in practice, with the result that a full adaptation to the problems posed does not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: N. G. H. Krans, C. Goud
September 1, 1974
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Citation

Krans and Goud (1974a, September 01). Image research and the retailer. ANA - ESOMAR. Retrieved September 25, 2026, from


https://ana.esomar.org/documents/image-research-and-the-retailer


Research papers

Market research and the decision maker

In the course of preparing a paper that would do justice to the chosen title, one becomes conscious of how broad and relatively unexplored the subject is. The issue of how to get market research used by decision makers has not been a popular topic...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: John Palmer
September 1, 1974
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Citation

Palmer, J. (1974a, September 01). Market research and the decision maker. ANA - ESOMAR. Retrieved September 25, 2026, from


https://ana.esomar.org/documents/market-research-and-the-decision-maker


Research reports

Extensions of research into non-users of weed killers

The first study on attitudes to Weed Killers amongst non-users comprised a creative study (Psycho-Synecticgroups) of non-users' feelings about gardening, theirperceptions of weed killers, and their ideals. Following the presentation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1974
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Citation

, C. (1974a, August 03). Extensions of research into non-users of weed killers . ANA - ESOMAR. Retrieved September 25, 2026, from


https://ana.esomar.org/documents/extensions-of-research-into-non-users-of-weed-killers-


Research reports

Qualitative research on test commercials for Boots toothpaste

The main purpose of the research was to examinereactions to the two test commercials, the research wasintended to do so against the general background oftoothpaste buying and usage including the way in whichdecisions on toothpaste buying were taken...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Qualitative research on test commercials for Boots toothpaste. ANA - ESOMAR. Retrieved September 25, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-test-commercials-for-boots-toothpaste


Research papers

Market-segmentation in the magazine field

Nowadays it is virtually a matter of course to plan a new product down to the last detail. What is taken for granted in other product sectors is still considered a rarity in the magazine market, although in this field, too, the abundance of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Roswitha Kohrs-Darius
June 15, 1974
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Citation

Kohrs-Darius, R. (1974a, June 15). Market-segmentation in the magazine field. ANA - ESOMAR. Retrieved September 25, 2026, from


https://ana.esomar.org/documents/market-segmentation-in-the-magazine-field


Research reports

Qualitative investigation into wallpaper display systems

Crown is currently concerned with the determination ofthe relative importance in the point-of-sale situations of the three main methods of displaying wallpaper patterns. Those methods are: 1. Slips, which are 2-foot squares of thepattern. They...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
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Citation

, C. (1974a, June 01). Qualitative investigation into wallpaper display systems. ANA - ESOMAR. Retrieved September 25, 2026, from


https://ana.esomar.org/documents/qualitative-investigation-into-wallpaper-display-systems