Some quick feedback on housewives' attitudes towards using gas and electric cookers was required by the agency in order to provide information on reasons for the choice of fuel and motives operating in the area of changing the fuel used for cooking.
About this collection:
Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in the early 1960s. He became involved in conducting commercial Motivational Research and by 1968 opened Cooper Research & Marketing in Manchester. Cooper was one of the key pioneers of what we now know as Qualitative Research. CRAM opened its London office in Wimpole Street in 1970 and moved to 53 St Martins Lane, WC2N 4EA, in 1972 where it remained until Peter's passing in 2010. The company changed its name to CRAM International in around 1985/86, reflecting the increasingly international nature of its work. The CRAM/Peter Cooper Archive Collection, which includes commercial research reports and early academic papers, has been preserved by Peter's children, Diana, Helen and Jonathan, and his colleague Simon Patterson. The scanning of the Archive has been supported by ESOMAR, AMSR, Peter's colleague Dr Alan Branthwaite & family, the Cooper family, and QRi Consulting. The CRAM/Peter Cooper Archive Collection is managed by QRi Consulting. The CRAM logo and CRAM International name are Registered Trademarks and the property of QRi Consulting.
Market research survey data
Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Frederick J. Johnson
January 25, 1984
A fuel usage panel
Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Margaret Clarke, Jonathan Jephcott
June 15, 1982
Young peoples' attitudes
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: J. Martyn, Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1972
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