Resources Library by ANA

That's where ads are at

An implicit assessment strategy is outlined as a new method for the assessment of advertising and branding effects. It significantly extends currently available methods by allowing quick, easy, and unbiased access to people's unconsciously held...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Olaf Hofmann, Christian Stamov Ronagel

Company: SKOPOS

February 3, 2002

Research World (November 2001)

The market research industry in Japan is the fourth largest worldwide and accounts for 8% of global research turnover. Three of the world's largest research companies are headquartered in Tokyo but unlike the other global giants, less than 2% of...

Catalogue: Research World 2001

Author: ESOMAR B.V.

November 1, 2001

Similarity and diversity in European attitudes

This paper draws mainly from the vast amount of qualitative work done for the European Commission since 1986 to provide a better understanding of what Europeans are, how they view Europe and the European Union, and what research reveals more...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Daniel Debomy, Melanie Bortun, Thomas Glaser, Ruben Mohedano

Companies: OPTEM, Data Media Ltd.

October 28, 2001

What makes people like, and click on, an Internet banner

In order to answer questions concerning factors affecting click-through rate and to compare them to factors affecting intention to click and attitude toward the ad, the authors of this paper summarize two separate studies that they have performed....

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: Mohamed Saber Chtourou, François Guérin

Company: Ipsos MRBI

June 1, 2001

Gaining insight into characteristic of online audiences with a new approach

Online businesses possess high volumes of web traffic and transaction data. Often valuable data regarding visitor opinions and attitudes towards the service and the website itself are also available by means of online surveys. Additionally,...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: Waldek Jaronski, Josee Bloemer, Koen Vanhoof, Geert Wets

June 1, 2001

Dimension of cyberculture in Brazil

This paper illustrates the effects of Internet usage on attitudinal and behavioral aspects and describes different ways in which users’ mode of relationship with the Internet can be profiled and classified for segmentation and analysis purposes...

Catalogue: Latin America 2001

Author: Fabián Echegaray

Company: Market Analysis

May 1, 2001

Young people and information technology in Latin America

This paper describes some of the perceptions and attitudes of Latin American teenagers towards their lives and specifically explores their attitudes towards information technology. It reports the existence of several segments of young people and...

Catalogue: Latin America 2001

Authors: Ney Luiz Silva, Nelsom Marangoni

May 1, 2001

Attitudes towards the Internet among the population and Internet users in Switzerland, Germany and Spain

This paper presents the results of research carried out amongst the populations of Switzerland, Germany and Spain in order to determine their degree of awareness as well as opinions and attitudes regarding the internet. The purpose was to determine...

Catalogue: ESOMAR Net Effects 2001

Authors: Francisco Ruiz, Stefan Langenauer

Company: LINK Institut für Markt- und Sozialforschung

February 11, 2001

Why single measures are not enough

Clients want marketing research that informs them about what actions they should take, not only what their current situation is. This requires that marketing research use multiple measures instead of single measures, since single measures most often...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Lars Bergkvist

November 1, 2000