Research World (November 2001)

Date of publication: November 1, 2001

Catalogue: Research World 2001

Author: ESOMAR B.V.


The market research industry in Japan is the fourth largest worldwide and accounts for 8% of global research turnover. Three of the world's largest research companies are headquartered in Tokyo but unlike the other global giants, less than 2% of their revenues is derived from outside the home country.

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