You searched for: "congress"

ANA has found 5119 results for you, in 258 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies

At the ISB-Institut fur Jledizinische Informations- verarbeitung, Statistik und Biomathematik' in Munich our research group conducts pilot studies for a nationwide longitudinal study on side-effects of contraceptives. One of our objectives is to...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Ursula Kellhammer, Wilhelm Warncke
September 1, 1978
×

Citation

Kellhammer and Warncke (1978a, September 01). Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/analysis-of-missing-values-and-analysis-of-scales-measuring-social-strata-in-epidemiologic-pilot-studies


Research papers

Transforming poster sites into a measurable advertising medium

The results of the poster research described in this paper have been important in helping Australian marketing and media managers judge the cost-effectiveness of outdoor advertising campaigns, where formerly, they lacked the necessary information....

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: David T. Bottomley
September 1, 1978
×

Citation

Bottomley, D. T. (1978a, September 01). Transforming poster sites into a measurable advertising medium. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/transforming-poster-sites-into-a-measurable-advertising-medium


Research papers

Implementation of marketing models

In efforts to improve "the return on capital invested in market and social research" models can play an important role. To this end models have to be built which can and will be used in private industry or in the public sector, that is, implementable...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Philippe Autor Naert, Peter S.H. Leeflang
September 1, 1978
×

Citation

Naert and Leeflang (1978a, September 01). Implementation of marketing models. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/implementation-of-marketing-models


Research papers

Following some drugs markets

The purpose of this study is to describe the utilisation of a set of methods including statistical and forecasting techniques within the pharmaceutical market.

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Bruno Jamet, Yves-Charles Quéroix
September 1, 1978
×

Citation

Jamet and Quéroix (1978a, September 01). Following some drugs markets. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/following-some-drugs-markets


Research papers

A low-cost approach to the development of a new sales management tool

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean-Louis Laborie, Michel Barjanski
September 1, 1978
×

Citation

Laborie and Barjanski (1978a, September 01). A low-cost approach to the development of a new sales management tool. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/a-low-cost-approach-to-the-development-of-a-new-sales-management-tool


Research papers

Beyond the boundaries of response

This paper will deal particularly with the response rate, using various sample-designs, and its bearing on the reliability of the results. The extent to which research findings are dependent on regional dispersion, however, will be treated in a...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean F. K. Dinjens, C. J. M. Pooters
September 1, 1978
×

Citation

Dinjens and Pooters (1978a, September 01). Beyond the boundaries of response . ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/beyond-the-boundaries-of-response-


Research papers

Monitoring advertising cost effectively

The UK is well served by data sources dealing with audience/readership and by others showing comparative sales performance. But most marketing companies look to advertising to perform in several intermediate areas, short of sales. They then measure...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Peter A. Hoyes
September 1, 1978
×

Citation

Hoyes, P. A. (1978a, September 01). Monitoring advertising cost effectively. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/monitoring-advertising-cost-effectively


Research papers

Efficiency in sample design

The purpose of this paper is to discuss within the current context of non-probability sampling, the derivation of criteria for determining efficient survey design, and within that, the effects of sampling error and bias in relation to other sources...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Bill Blyth
September 1, 1978
×

Citation

Blyth, B. (1978a, September 01). Efficiency in sample design. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/efficiency-in-sample-design


Case studies

Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France

In October 1975 Gillette decided to enter the low- cost end of the market with a model retailing known as the "TEMPO Junior". In terms of writing performance, the "Stylon" and "Junior" models meet the same standards and are differentiated only by...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean-Louis Laborie, Nicole De Ferran
September 1, 1978
×

Citation

Laborie and De Ferran (1978a, September 01). Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France . ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/market-position-of-the-tempo-stylon-tempo-junior-felt-pens-in-relation-to-their-main-competitors-in-france-