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Transforming poster sites into a measurable advertising medium

Date of publication: September 1, 1978

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: David T. Bottomley

Abstract:

The results of the poster research described in this paper have been important in helping Australian marketing and media managers judge the cost-effectiveness of outdoor advertising campaigns, where formerly, they lacked the necessary information. Over the period, 1970-77, during which the three media surveys described in this paper were conducted, and two others by the Outdoor Advertising Association into public attitudes to their medium, the outdoor advertising share of Australian media budgets increased from 8.91 to 10.9%. The total value of Australian outdoor advertising in 1977 was close to $100 million.

David T. Bottomley

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Research Papers

A new method for the measurement of the effectiveness of poster campaigns

Catalogue: Seminar 1986: New Developments In Media Research

Author: Theo Hess

Company: NIPO

June 15, 1986

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Citation

Hess, T. (1986a, June 15). A new method for the measurement of the effectiveness of poster campaigns. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/a-new-method-for-the-measurement-of-the-effectiveness-of-poster-campaigns


Research Papers

Poster research: From cover and frequency to effectiveness

Catalogue: Seminar 1988: Media And Media Research

Author: Maria Teresa Crisci

Company: DOXA

June 15, 1988

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Citation

Crisci, M. (1988a, June 15). Poster research: From cover and frequency to effectiveness. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/poster-research-from-cover-and-frequency-to-effectiveness


Research Reports

Qualitative research into 'poster sticker' advertising for Kronenbourg

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 1, 1978

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Citation

, C. (1978a, November 01). Qualitative research into 'poster sticker' advertising for Kronenbourg. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-poster-sticker-advertising-for-kronenbourg


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Citation

Bottomley, D. T. (1978a, September 01). Transforming poster sites into a measurable advertising medium. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-poster-sticker-advertising-for-kronenbourg