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Transforming poster sites into a measurable advertising medium

Date of publication: September 1, 1978

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: David T. Bottomley

Abstract:

The results of the poster research described in this paper have been important in helping Australian marketing and media managers judge the cost-effectiveness of outdoor advertising campaigns, where formerly, they lacked the necessary information. Over the period, 1970-77, during which the three media surveys described in this paper were conducted, and two others by the Outdoor Advertising Association into public attitudes to their medium, the outdoor advertising share of Australian media budgets increased from 8.91 to 10.9%. The total value of Australian outdoor advertising in 1977 was close to $100 million.

David T. Bottomley

Author

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Research Papers

Applying professional surveying method to outdoor visibility

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Author: Derek Bloom

 

June 14, 2004

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Citation

Bloom, D. (2004a, June 14). Applying professional surveying method to outdoor visibility. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/applying-professional-surveying-method-to-outdoor-visibility


Research Papers

To see or not to see

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Kate Lynch

 

November 11, 1996

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Citation

Lynch, K. (1996a, November 11). To see or not to see. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/to-see-or-not-to-see


Research Papers

A new method for the measurement of the effectiveness of poster campaigns

Catalogue: Seminar 1986: New Developments In Media Research

Author: Theo Hess

Company: NIPO

June 15, 1986

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Citation

Hess, T. (1986a, June 15). A new method for the measurement of the effectiveness of poster campaigns. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/a-new-method-for-the-measurement-of-the-effectiveness-of-poster-campaigns


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Citation

Bottomley, D. T. (1978a, September 01). Transforming poster sites into a measurable advertising medium. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/a-new-method-for-the-measurement-of-the-effectiveness-of-poster-campaigns