Resources Library by ANA

Redefining digital excellence

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}This paper demonstrates how AutoTrader, the UK, and Ireland's largest digital automotive marketplace, and Join the Dots used consumer needs to build a framework for digital excellence from...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Nick King, Jon Beaumont

Company: Join the Dots InSites Consulting

September 8, 2019

System 3: Measuring the consumer's imagination

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Learn the new science of System 3, the human imagination, in a challenging interactive...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Leigh Caldwell, Lizzi Seear

September 8, 2019

The world after CAWI. Are we at the threshold of a new era of research?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz

September 8, 2019

Take me home, country roads!

A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Arindam Mohanty

Companies: PepsiCo, Kantar

September 8, 2019

Choosing wisely?

In this presentation, Ipsos MORI and client Citizens Advice Scotland showcase results from the first-ever study to demonstrate the impact and relative efficacy of different deliberative research methods in addressing 'live' public policy questions....

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Emma Grant McColm, Sara Davidson

Company: Ipsos MRBI

September 8, 2019

Ceremony: Best Representative Awards 2019

Best Representative Awards 2019 in the Emerging Markets and Developed Markets.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Finn Raben, Joaquim Bretcha

September 8, 2019

Long-term tragedy versus short-term response

The 2019 marks 25 years since the horrific genocide in Rwanda. SURF Survivors Fund, the charity set up to help survivors of the genocide, were well aware of the challenges this milestone presented. Rwanda still has huge and immediate needs - SURF...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Will Goodhand, Sam Munderere

Company: System1 Research Ltd

September 8, 2019

The world after CAWI. Are we at the threshold of a new era of research?

This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz

September 8, 2019

Let's discuss data science

Share your views on how you believe the Market Research community can strengthen the connection with Data Scientists.

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Kristin Luck

September 8, 2019