Abstract:

This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in communication with brands will inevitably bring -we believe- a change in communication between consumers and the people whose job it is to obtain information from consumers on their market behaviours and preferences; i.e. market researchers. We believe that we need to understand now how we can use new communication technologies, especially chatbots and voice assistants, to gain knowledge about consumers.