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Research reports

ESOMAR/GRBN global guideline on mobile research (Russian)

This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
August 1, 2017
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Citation

B.V. and B.V. (2017a, August 01). ESOMAR/GRBN global guideline on mobile research (Russian). ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/esomar-grbn-global-guideline-on-mobile-research-russian-


Research reports

ESOMAR/GRBN global guideline on mobile research (Spanish)

This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
August 1, 2017
×

Citation

B.V. and B.V. (2017a, August 01). ESOMAR/GRBN global guideline on mobile research (Spanish). ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/esomar-grbn-global-guideline-on-mobile-research-spanish-


Research papers

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN
Authors: Alexander Wheatley, Jon Puleston, Joaquim Bretcha
Companies: Netquest, Kantar
June 15, 2017
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Citation

Wheatley, Puleston and Bretcha (2017a, June 15). Is shopping cultured?. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/is-shopping-cultured-


Research papers

Successful snacks and shopper insights

This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...

Catalogue: Latin America 2017: #IN
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
June 15, 2017
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Citation

Garcia and Mendez (2017a, June 15). Successful snacks and shopper insights . ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights-


Research papers

Cocktails, spirits... and all those in between!

The company, Pernod Ricard, is looking to increase sales and market share, has identified that one potential channel to achieve this goal is online sales. This will increase online and offline sales. This business objective triggered the...

Catalogue: Latin America 2017: #IN
Authors: Maria Alejandra Velandia, Gabriela Rojas Parias
June 15, 2017
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Citation

Velandia and Parias (2017a, June 15). Cocktails, spirits... and all those in between!. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/cocktails-spirits-and-all-those-in-between-


Videos

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN
Authors: Joaquim Bretcha, Alexander Wheatley
Companies: Netquest, Kantar
June 15, 2017
×

Citation

Bretcha and Wheatley (2017a, June 15). Is shopping cultured?. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/is-shopping-cultured--10752


Videos

Cocktails, spirits... and all those in between! (Spanish)

In this research, we analyze the digital path to purchase for spirits shoppers' trough the Meter Netquest digital tool in a digital panel with a sample of 660 spirits consumers with the following specifications: Consumers between 18 and 65 years old,...

Catalogue: Latin America 2017: #IN
Authors: Gabriela Parias, Maria Alejandra Velandia Sanchez
June 15, 2017
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Citation

Parias and Sanchez (2017a, June 15). Cocktails, spirits... and all those in between! (Spanish). ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/cocktails-spirits-and-all-those-in-between-spanish-


Videos

"Who is who" with behavioural data

Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
January 15, 2017
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Citation

Bort and Gómez (2017a, January 15). "Who is who" with behavioural data. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/-who-is-who-with-behavioural-data-8952


Research papers

How to protect privacy in large datasets

In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Simon Van Duivenvoorde, Oriol Llauradó, Ezequiel Paura
Company: Netquest
November 18, 2016
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Citation

Van Duivenvoorde, Llauradó and Paura (2016a, November 18). How to protect privacy in large datasets. ANA - ESOMAR. Retrieved April 08, 2026, from


https://ana.esomar.org/documents/how-to-protect-privacy-in-large-datasets-8927