Cocktails, spirits... and all those in between!
The company, Pernod Ricard, is looking to increase sales and market share, has identified that one potential channel to achieve this goal is online sales. This will increase online and offline sales. This business objective triggered the need to achieve a deeper understanding of the liquor shopper; understanding their needs, interest and shopping pathways in order to influence their decision in the right place, moment and form.
- This could also be of interest