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Cocktails, spirits... and all those in between!

Date of publication: June 15, 2017

Catalogue: Latin America 2017: #IN

Authors: Maria Alejandra Velandia, Gabriela Rojas Parias

Abstract:

The company, Pernod Ricard, is looking to increase sales and market share, has identified that one potential channel to achieve this goal is online sales. This will increase online and offline sales. This business objective triggered the need to achieve a deeper understanding of the liquor shopper; understanding their needs, interest and shopping pathways in order to influence their decision in the right place, moment and form.

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