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Cocktails, spirits... and all those in between!

Date of publication: June 15, 2017

Catalogue: Latin America 2017: #IN

Authors: Maria Alejandra Velandia, Gabriela Rojas Parias

Abstract:

The company, Pernod Ricard, is looking to increase sales and market share, has identified that one potential channel to achieve this goal is online sales. This will increase online and offline sales. This business objective triggered the need to achieve a deeper understanding of the liquor shopper; understanding their needs, interest and shopping pathways in order to influence their decision in the right place, moment and form.

Maria Alejandra Velandia

Author

This is a long description of some author details.

Gabriela Rojas Parias

Author

This is a long description of some author details.

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Parias and Sanchez (2017a, June 15). Cocktails, spirits... and all those in between! (Spanish). ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/cocktails-spirits-and-all-those-in-between-spanish-


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Horn and Stephen (2024a, July 05). From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer. ANA - ESOMAR. Retrieved July 02, 2025, from


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Velandia and Parias (2017a, June 15). Cocktails, spirits... and all those in between!. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/all-for-one-and-one-for-all