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Research reports

Qualitative research on new lower easy-rinse Suds Daz

This research was undertaken to obtain some qualitativeindications on reactions to a new low suds version ofDaz which had appeared in Guildford, Cleveleys, Preston,Gloucester, Cheltenham, and Midhurst. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 13, 1973
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Citation

, C. (1973a, September 13). Qualitative research on new lower easy-rinse Suds Daz. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-new-lower-easy-rinse-suds-daz


Research reports

Multi-media research

This report sets out the results of a qualitativestudy into the ways in which television, outdoor, and press advertising work, both as independentmedia and as complementary media. Of particularinterest was the way in which the sum of advertisingseen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1973
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Citation

, C. (1973a, September 11). Multi-media research. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/multi-media-research


Research reports

Qualitative research on fish food

The general objectives of the research were toinvestigate the opportunities that may be open toPedigree Petfoods Ltd., in the fish market. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1973
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Citation

, C. (1973a, September 11). Qualitative research on fish food. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-fish-food


Research reports

Quantifications of the psycho-economic typologies

This research was undertaken in order to validate thepsycho-economic types found amongst young people, with the ultimate purpose of assessing their frequency in the population at large.About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Quantifications of the psycho-economic typologies. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/quantifications-of-the-psycho-economic-typologies


Research reports

Qualitative research on Trophy Bar and launch commercial

Mars have developed a new chocolate bar, called Trophy,with a wafer filling and containing nuts (peanuts).For these two commercials have been produced, intendedjointly to launch the product. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Qualitative research on Trophy Bar and launch commercial. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-trophy-bar-and-launch-commercial


Research reports

Qualitative research on Parker pens

It is planned to use the pre-Christmas 1972 commercialfor the Parker Flighter De Luxe ball pen for pre-Christmasadvertising in 1973. The communication objectives ofthe commercial were to elicit the response.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Qualitative research on Parker pens. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-parker-pens


Research reports

Qualitative research report on current Matchmaker commercials

This research was conducted to explore how effective thecurrent Matchmaker TV campaign (consisting of threecommercials entitled 'Homework', 'Boyfriend' and 'RecordPlayer') was in conveying the intended values of Matchmaker.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Qualitative research report on current Matchmaker commercials . ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-report-on-current-matchmaker-commercials-


Research papers

Socio-medical research into hypothermia among the elderly

This paper deals with a case history, which we believe comprises an unusual, if not unique application of the skills of a commercial market and social research company to the field of Medical Research. We will show how the concept of using sample...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: H. J. Taylor, J. T. Hanvey
Company: Harris Interactive (Europe)
September 1, 1973
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Citation

Taylor and Hanvey (1973a, September 01). Socio-medical research into hypothermia among the elderly. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/socio-medical-research-into-hypothermia-among-the-elderly


Research papers

Research on crime, criminal law and criminal justice in Holland

This paper traces the research done on crime, criminal law and criminal justice in Holland since 1960. The headings uses have been taken from Albert D. Biderman et al. In addition reference is made to some current research. The concluding section...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Theo W. Scholten
September 1, 1973
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Citation

Scholten, T. W. (1973a, September 01). Research on crime, criminal law and criminal justice in Holland. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/research-on-crime-criminal-law-and-criminal-justice-in-holland