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Research papers

Empathy or Emptiness

In the rapidly evolving narrative of our age, artificial intelligence (AI) has taken centre stage, weaving its influence into every facet of conversation, from the boardroom to the water cooler. The sheer velocity of innovation in this space is...

Catalogue: Congress 2024
Authors: Ajay Bangia, Rollo McIntyre, Jim Legg
Company: IPSOS
January 1, 1970
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Citation

Bangia, McIntyre and Legg (1970a, January 01). Empathy or Emptiness. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/empathy-or-emptiness


Research papers

AI: Perseus or Zeus?

Microsoft is at the epicenter of the AI evolution and has made a commitment to ensure it is used ethically and responsibly. The Microsoft Research and Insights team shares this priority as we add AI to our research toolkit. Like in the Greek myths,...

Catalogue: Congress 2024
Authors: Suhasini Sanyal, Kristin Hamlyn
Company: Microsoft
January 1, 1970
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Citation

Sanyal and Hamlyn (1970a, January 01). AI: Perseus or Zeus?. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/ai-perseus-or-zeus-


Research papers

Decoding the Tech-Nurtured Brain

If you were born after 1980, then you are someone who has grown up in the Information Age. Millennials (or Generation Y), Generation Z and Generation Alpha are often called ?digital natives? as they have grown up with access to technology and digital...

Catalogue: Congress 2024
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
January 1, 1970
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Citation

Spooner, L. (1970a, January 01). Decoding the Tech-Nurtured Brain. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/decoding-the-tech-nurtured-brain


Research papers

The Others

?The other? is an important concept in both linguistics and social sciences, encompassing the complex dynamics of identity, exclusion and cultural interactions. Identity is a product of the interaction that individuals encounter in their family and...

Catalogue: Congress 2024
Authors: Hellas Saltavarea, Pervin Olgun, Katerina Konstantinou, Sevgi Gul
Companies: The Hellenic Research House, BAREM Research
January 1, 1970
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Citation

Saltavarea, Olgun, Konstantinou and Gul (1970a, January 01). The Others. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/the-others