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Research reports

Qualitative research on Aquafresh commercials

The objectives of the research reported here were:1. To check that the untested Aquafreshcommercials communicate breath freshnessand cleanness and are on strategy; 2. To assess whether the increased personalelement affects, either positively...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 18, 1973
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Citation

, C. (1973a, August 18). Qualitative research on Aquafresh commercials. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-aquafresh-commercials


Research reports

Qualitative research on Snuggles tv advertising demonstrations

The primary objective of this research was to exploremothers' reactions to five alternative Demonstrationsequences as integral parts of a launch commercial forSnugglers. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 13, 1973
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Citation

, C. (1973a, August 13). Qualitative research on Snuggles tv advertising demonstrations. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-snuggles-tv-advertising-demonstrations


Research reports

Van whit driver hire survey for Wilkison Transport Group Ltd.

About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 10, 1973
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Citation

, C. (1973a, August 10). Van whit driver hire survey for Wilkison Transport Group Ltd.. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/van-whit-driver-hire-survey-for-wilkison-transport-group-ltd-


Research reports

Notes on discussion groups conducted on Du Maurier and Manikin

This research was undertaken in order to generate ideasfor a Du Maurier Super-C cigarette, and a Manikin Super-Ccigarette. Group discussions were held with selectedsmokers and the groups were conducted in a wide-rangingand creative way.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 9, 1973
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Citation

, C. (1973a, August 09). Notes on discussion groups conducted on Du Maurier and Manikin. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/notes-on-discussion-groups-conducted-on-du-maurier-and-manikin


Research papers

Qualitative research on new press advertisements for 'Vedra'

A further series of press advertisements have beenprepared by Masius, Wynne Willimas & D'Arcy MacManus to be tested in order to select those tobe used for a follow-up campaign.The objectives of the research reported here were:1. To check out...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 7, 1973
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Citation

, C. (1973a, August 07). Qualitative research on new press advertisements for 'Vedra' . ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-new-press-advertisements-for-vedra-


Research reports

Young people and the cinema

The object of the research was to explore the attitudesof young cinema-goers aged 16-24 in two areas: 1. Their influence on current household purchasingand brand-selection even when the purchasingis not done by themselves over a range...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1973
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Citation

, C. (1973a, August 03). Young people and the cinema . ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/young-people-and-the-cinema-


Research reports

Qualitative research on Omo lemon and non-lemon advertising concepts

This report sets out the results of two pieces of QualitativeResearch on Omo Advertising concepts. Both parts involveda similar sample and research design, and both involvedassessing reactions to some advertising concepts on...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1973
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Citation

, C. (1973a, August 03). Qualitative research on Omo lemon and non-lemon advertising concepts. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-omo-lemon-and-non-lemon-advertising-concepts


Research reports

Qualitative research on television and press media advertising

The objectives of this research were to generatehypotheses about the ways in which TV andpress advertising work on consumer attitudes, beliefsand behaviour, when acting independently or together.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973
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Citation

, C. (1973a, August 01). Qualitative research on television and press media advertising . ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-television-and-press-media-advertising-


Research reports

Qualitative research on beds for Schreiber

Schreiber is planning to launch into the bedmarket in Autumn 1973. The purpose of this researchwas to assist in the development of advertising andalso to provide general information on consumerattitudes to bed-buying, ideas about media andresponses...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1973
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Citation

, C. (1973a, August 01). Qualitative research on beds for Schreiber. ANA - ESOMAR. Retrieved June 16, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-beds-for-schreiber