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Research papers

Regional media planning

This paper is aimed at answering the relevant questions regarding media selection in certain defined target areas. It is a very special paper, dealing with the large number of difficulties occurring when media planning is focused to small regions....

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: Rolf Speetzen, Hans-Hermann Jager
June 15, 1997
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Citation

Speetzen and Jager (1997a, June 15). Regional media planning. ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/regional-media-planning


Case studies

Researching radio station awareness, image and identity

This paper describes the work that has been carried out for the BBC World Service to further understanding of the image and identity of the station and to assist appropriate positioning in rapidly changing media environments. The paper examines the...

Catalogue: 2nd Radio Research Symposium
Author: Robert Kitching
June 15, 1997
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Citation

Kitching, R. (1997a, June 15). Researching radio station awareness, image and identity. ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/researching-radio-station-awareness-image-and-identity


Research papers

Are you ready to shop on-line?

This paper is based upon the experience of the authors in researching general and specialized retailing and consumer behaviour, on related research projects in other countries and on a research program regarding the Internet Consumer, whose aim was...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Carlos Liz, Rui Almeida
June 15, 1997
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Citation

Liz and Almeida (1997a, June 15). Are you ready to shop on-line?. ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/are-you-ready-to-shop-on-line-


Research papers

Investigating teens

The paper describes a new methodology for investigation of the teen public that constitutes an alternative capable of supplementing conventional data collection procedures. The new methodology was dubbed Photo-Show and the results obtained -...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Oriana Monarca White
May 1, 1997
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Citation

White, O. M. (1997a, May 01). Investigating teens . ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/investigating-teens-


Research papers

The next millennium

This paper reviews the impact of new technologies in the research process over the past five years and the incoming new technologies up to the next millennium. The main focus, the effect of speech-to-text Voice Recognition technology - upon the...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Sarah Bonner
January 1, 1997
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Citation

Bonner, S. (1997a, January 01). The next millennium . ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/the-next-millennium-


Research papers

MUST

This paper describes how more market profit can be derived out of media data when: A) users are offered easy and practice-oriented access to the data, and when; B) new data are created which can provide answers to old questions. The problem is that a...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Erwin Weibel
November 11, 1996
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Citation

Weibel, E. (1996a, November 11). MUST. ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/must


Research papers

Long run loyalty

This paper uses a continuous panel of doctors to analyse their portfolios (the number of drugs which are used) and how their prescribing decisions are spread across their portfolios. It reveals portfolios which are much larger, along with loyalty...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Philip Stern
November 1, 1996
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Citation

Stern, P. (1996a, November 01). Long run loyalty . ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/long-run-loyalty-


Research papers

Relationship marketing and design participation

Relationship marketing is conveniently thought of as a means of building forms of customer loyalty which transcend preferences for particular products. This implies a conceptual divorce between the customer-supplier relationship and the process of...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Murray Clark, Anne Tomes, Peter Armstrong
November 1, 1996
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Citation

Clark, Tomes and Armstrong (1996a, November 01). Relationship marketing and design participation . ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/relationship-marketing-and-design-participation-


Research papers

A paper on toilet paper

The history of the search for the quality of life, just like the history of civilization - although unfortunately the two histories rarely coincide - can be written from two different points of view. Looking at things on a grand scale, considering...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Marco Vecchia
September 1, 1996
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Citation

Vecchia, M. (1996a, September 01). A paper on toilet paper . ANA - ESOMAR. Retrieved August 26, 2026, from


https://ana.esomar.org/documents/a-paper-on-toilet-paper-