Investigating teens

Date of publication: May 1, 1997

Abstract:

The paper describes a new methodology for investigation of the teen public that constitutes an alternative capable of supplementing conventional data collection procedures. The new methodology was dubbed Photo-Show and the results obtained - described in this paper - demonstrate the type of information it provides. They also demonstrate how important it is, and how important it is to be always alert to our anima as researchers, the primary substratum of our profession, so as to develop adequate techniques to approach specific targets and problems such as these.

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